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Borat's Next Film is Bruno, Rights Won by Universal
October 30, 2006
by Alex Billington
The Hollywood Reporter states that the result of a bidding war that happened just last week has ended with Universal as the winning studio in acquiring the rights to Sacha Baron Cohen's next cinematic endeavor based off of one of his characters: Bruno. Universal will be paying $42.5 million for the worldwide rights to the movie with a $20-25 million budget. An interesting decision, given the joke is already out about Cohen and his characters and it's a guess as to who he'll be able to still fool.
The character Bruno is a gay Austrian fashion reporter for youth TV in Austria. He's already had many segments in Da Ali G show on HBO, in similar fashion to Borat, and done some quite hilarious segments. Many of Cohen's characters are incredibly original, but I think they're a bit overused, and especially at this point with the popularity of Borat, are all too well known. He needs to think of something new to take on the world, something that we don't all know about yet. In the meantime, if a gay Austrian fashion reporter comes to interview you, be wary, be very wary.
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Reader Feedback - 2 Comments »
1
[...] Der Borat Film ist noch nichtmal angelaufen und schon ist ein zweiter Film mit einem Sacha Baron Cohen Charakter in Planung. Laut First Showing hat Universal ordentlich Kohle (42,5 Millionen US$) für die Rechte für das bisher namenlose Projekt abgedrückt. Da der Borat Charakter durch den Kinofilm und die dazugehörigen Fernsehauftritte nicht mehr allzu unbekannt sein dürfte, um in den USA Leute auf der Straße zu überraschen wird als nächster Charakter Bruno den Sprung auf die große Leinwand wagen. [...]
Affenheimtheater » Vassup in dein Poopenschaft?: This Shit Is Bananas! on Oct 30, 2006