Saw III Posters Made From Jigsaw's Blood
by Alex Billington
October 10, 2006
Variety published an article on the newly created Saw III promo posters that have actually been created with the blood of Tobin Bell, who plays Jigsaw in the movie. They used some of Bell's blood that was mixed in with the red ink to be printed on the poster. Lionsgate marketing guru Tim Palen came up with the idea when discussing how to create the deepest blood red color.
"We decided to do a poster and he's wearing a red cloak. I was talking to the printer and asked what we could do to get the deepest blood red. I asked if it would be possible to use actual blood. There was silence. He said, 'We could try, but are you serious?' I said I was dead serious," Palen said.
Bell also went silent when Palen presented his idea.
"He said, 'That's really weird,'" Palen recalled. But Bell agreed, and a trip to the doctor's office was skedded.
The 1000 posters from the first printing will be sold for $20, where the first one, signed by the cast and crew, will be auctioned off. You can bid on the auction or buy them right here (currently closed). This is all part of the Saw blood drive that Lionsgate has run every year in coordination with each movie's release. The proceeds from the sale of the posters and the auction will go to the Red Cross.
Saw III will be released in theaters on October 27th. We are running special events for the movie, check here for more info.
All in all this is one of the coolest ideas I've ever heard of or seen for a poster. Tim Palen and his marketing ideas for Saw have been incredible. They're part of what has made the Saw franchise so incredibly succesful and will guarantee and greater success for Saw III opening on October 27th. I know I'm buying at least one of these posters!