Subscribe to our RSS Feed RSS
Web Servers Provided By:
Media Temple

The Only Sensible Way To Live In This World Is Without Rules - NEW Dark Knight Photo Revealed!

October 31, 2007
by Alex Billington

WhySoSerious.com

Another new viral marketing game for The Dark Knight kicked off last night as the clock struck 12 and now it's already solved, a mere 15 hours later. The game was run at WhySoSerious.com where clues had to be located around the country and photos submitted in via e-mail. The result is a now completed letter that states "The Only Sensible Way To Live In This World Is Without Rules" and a new photo that revealed underneath it of the Joker.

The Dark Knight's Joker

If you click the photo, it also forwards you to a new viral website - RorysDeathKiss.com. Check that out for new instructions if you wish to participate!

Bravo to Warner Brothers and everyone involved for another brilliant viral marketing game that is getting the fans even more excited for The Dark Knight.

Discover More: Hype, Viral Marketing

Related Articles

Reader Feedback - 4 Comments »

1

Where do you send the pics into?
Theres no address i could find.

Heckle on Oct 31, 2007

2

this pic is suprisingly creepy an dawesome at the same time

ally on Mar 4, 2008

3

I know this will sound ridiculous, but doesn't he look remarkably like Brandon Lee did, in the Crow?

… maybe there's some kind of hex involved with portraying a long-haired freak with skully makeup, on the big screen.

Who knows… sad either way.

Djoser on Mar 21, 2008

4

No, it does not sound ridiculous, I was thinking he looked like Brandon Lee in that image as well.

As for a curse, Heith Ledger didn't die from a wound received while filming.

Evil1too on May 11, 2008

Leave a Comment