EDITORIALS

Clubland Butchers a Title Change to Introducing the Dwights

by
April 2, 2007

Where the heck did this come from?! One of my favorite romantic comedy independent movies from Sundance, Clubland (read my review here), just announced a name change to Introducing the Dwights. The film is an Australian feature that delivers as well as Science of Sleep romantically, one of my top 5 movies of last year. It was bought by Warner Independent for distribution this summer on July 4th (same day as Transformers). I really love Warner Indie, they're a great little indie studio, but what have they done?! They've butchered what I thought was a unique and catchy name into something terrible!

ClublandYou could easily argue the whole movie naming game for hours and pull the "what does this have to do with the movie" card, but I thought Clubland, although quite disconnected from the story, was a perfect title. It got me interested to even see it, and when I did, I fell in love with the movie and the name. It's going to lose all the early buzz it had in connection with that title from Sundance and get turned into something that everyone can frown at: Introducing the Dwights. Who even are the Dwights?! I loved this movie a lot and yet still don't even remember their last names.

Nevertheless I've got to promote it. If you've got nothing better to do after seeing Transformers twice on the 4th of July, or you don't prefer giant robots, then you need to see Clubland. It's honestly an incredible romantic comedy, one of the best of the year, that I guarantee will want to make you fall madly in love. The performance from Brenda Blethyn is Oscar worthy, but it was both young up-and-coming stars Khan Chittenden and Emma Booth that really made the movie shine for me. No matter what the title ends up being, go see it!

If there is one thing I'll fight for, it's for Warner Independent to change the name back to Clubland!!

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