Final Saw IV Poster - What the Heck?
This already has that Feast feeling - that feeling that it's going to be a terrible film with an even worse script. What the heck happened?! Last year's marketing push for Saw III was great. It was slow like this (and no one knew they were even making a sequel until October hit), but they had a much stronger campaign. Just look at this poster - one of my favorite posters of all time and I even own one of the limited copies of it. This last poster for Saw IV, courtesy of IGN, is just a cleaned up copy of the first look photo - not much to it.
This whole thing is looking like a boring bit of marketing and maybe an even worse movie. Who really knows about the movie, but about 2 months out and I'm already feeling quite bad about this.
What's going on? I fear this film is doomed purely from how Lionsgate is handling it this time. It's almost as if they achieved the utmost perfect success with Saw III last year. How can you top a poster made from Jigsaw's blood? You can't, and instead it's all just being half-assed and they're just "hoping" it will make money like the last three. They'll soon find out that may be a big mistake…