Lenticular Speed Racer Poster Discovered!
by Alex Billington
December 14, 2007
One of the first great lenticular posters that I can remember was for The Nightmare Before Christmas in 1993. Since then a wide range of great lenticular (or visually 3D) posters have been released for everything from Jurassic Park: The Lost World to Spider-Man 3. Although lenticular posters aren't anything new, they still manage to capture the attention of passerby's and even amaze film fanatics, that is, if they're well designed. Today I stumbled across the newest one from the Wachowski's, a lenticular poster for their upcoming Speed Racer movie. A trailer for the movie just debuted last week and now a week later the first poster has been discovered, too.
This was up on display at my local movie theater (where I went down to watch the The Dark Knight IMAX short for the second time) and looks pretty incredible in person. The helmet under his arm pops outwards towards you, whereas the car is set in the background but is also 3D. The look when you pass by is actually very cool.
Born to race cars, Speed Racer (Emile Hirsch) is aggressive, instinctive and, most of all, fearless. His only real competition is the memory of the brother he idolized—the legendary Rex Racer, whose death in a race has left behind a legacy that Speed is driven to fulfill. Speed is loyal to the family racing business, led by his father, Pops Racer (John Goodman), the designer of Speed’s thundering Mach 5.
When Speed turns down a lucrative and tempting offer from Royalton Industries, he not only infuriates the company’s maniacal owner (Roger Allam) but uncovers a terrible secret—some of the biggest races are being fixed by a handful of ruthless moguls who manipulate the top drivers to boost profits. If Speed won’t drive for Royalton, Royalton will see to it that the Mach 5 never crosses another finish line. The only way for Speed to save his family’s business and the sport he loves is to beat Royalton at his own game. With the support of his family and his loyal girlfriend, Trixie (Christina Ricci), Speed teams with his one-time rival—the mysterious Racer X (Matthew Fox)—to win the race that had taken his brother’s life: the death-defying, cross-country rally known as The Crucible.