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Rant: The Dark Knight's First Teaser Poster

by Alex Billington
December 5, 2007

You've probably already seen it by now, and if not, you can see it below. The very first teaser poster for The Dark Knight appeared on WhySoSerious.com just yesterday. Although it's not terrible, I still need to rant about this poster. It's a brick wall, that's pretty much it. This poster should have debuted back in April or May before the very first photo of the joker ever appeared. Then at this time a real poster should have debuted instead. I really can't see this up at any theaters or even on my walls. What happened Warner Brothers? You guys were doing awesome!

Is anyone else disturbed by how boring and useless this teaser poster is? I know I've heard a few people say they actually like it, but I feel like Warner Brothers has let us down. I really hope there's either a set of teaser posters or a few different ones that also debut in the next few weeks.

The Dark Knight Teaser Poster

The Dark Knight, the sequel to Batman Begins, is directed by Christopher Nolan (Memento, The Prestige) and co-written by Christopher Nolan, his brother Jonathan, and David S. Goyer. The movie arrives in theaters next summer on July 18th, 2008.

Filed under Hype, Opinions, Posters

From around the web:

Matt

totally agree. I like the poster a lot but it is better suited to the beginning of this ad campaign, not now that it's become its current full-blown self.
aritt

they're starting slow. just like with everything else. the viral started slow, now look at it. this fits in with the first teaser, which was pretty low key. wait until the holidays and definitely january, then you'll have a full on poster and trailer.
Stephen

I like it, but I was disappointed with it yesterday cause I was waiting for the reward and expecting it to be something better, and none of those IMAX's are around me.
JT

Just consider this is still the very first thing many many people out there will see about the movie. For folks familiar with the photos and viral campaign this can be a little anticlimactic... but for all the folks that think "batman begins was a pretty good movie", and casually find this on display next time they walk in the theatre, they'll want to investigate. "Oh yeah! Joker was gonna be the badguy, I wonder if there are pics online." Like Aritt said, they're starting slow. Don't worry, the big guns will be coming out soon.
http://www.pdsys.org/blog/ Nicholas

I don't think it's too fair to criticize this poster-- as far as I know, it's only a "viral reward", and not an actual poster that would go up in theatres.
avoidz

It's good. I like it. It's just the first of many.
TJ

Don't like it. I think it makes light of the true evilness which is the Joker. I was hoping for something a lot more sinister. From the pics online the Joker looks like a raving psychopath and has the looks to match. I'm very exciting to see this movie, but the poster is weak and doesn't fit the feel that the Dark Knight films produce.
arymz

i don't know much about the teaser poster thing going on, but there was a poster like that above in a Richmond, va theater and on the bottom of the poster is this jumble of letters in red that are upside down and stuff. i took a picture of it w/ my camera and these are the letters: A T A U(or C) T E F O R T H E T H E A T K(or R) I(or L) C(or U) A L yeah. my friend also commented on how the poster had changed from just last week. so yep i noticed that the word "heath" could be made from the letters...kind of freaks me out a bit. what if he's not really dead? what if he staged it as part of the viral marketing? okay, that thought was nonsensical and irreverent.
http://www.pdsys.org/blog/ Nicholas

arymz, It's probably just a link to the trailer website, http://www.atasteforthetheatrical.com And I seriously doubt the viral marketing folks would take it that far.
arymz

yeah, ha, it was like 1 in the morning when i was trying to figure it out. and then when i looked at it again, i was like. "oh...heh...duh."