The Movie That Doesn't Deserve to Waste Theater Space
by Alex Billington
April 12, 2007
You've probably heard of it by now - Redline. And I'll be damned if I'm mentioning it and now introducing a whole bunch of people to it who will probably see it. It's not even a real movie, but it's not like the Metropolitan Opera that gets a live broadcast in theaters around the US, this is wasting precious theater space that should be given to Grindhouse or more deserving films opening this weekend. How and why does this crap even get shown anywhere in a theater?
In this day and age where incredible movie experiences can't even make the money they deserve, it's a shame to see something like this even making a presence. Smokin' Aces director Joe Carnahan was right - we ALL pay the price when good movies do bad and bad movies do good. So what is this Redline? It's some movie directed by a stunt coordinator with flashy cars, all wasting the money of patrons for the thrills and chills of terrible filmmaking. Honestly, I haven't even seen it nor will even set foot near the auditorium it's showing in.
The argument has been coming from moviegoers everywhere, that they should be focusing on higher quality films as one aspect of improving the theatrical experience to drive a return to attending movies at the theater. In our podcast yesterday we had some listener mail from a guy who was amazed that the people making Are We Done Yet? or Firehouse Dog were even sane when they were doing it. This time, it's not Hollywood's fault and it's the theaters (we've seen this before). No real Hollywood studio has touched this movie, its being put out by some never-heard-of company. It's the theaters that have agreed to play it. Do they really think it's going to make them money or better serve their customers?!
It would really get the theaters on the right track if they'd honestly dedicate themselves much more to the art of fine film than the art of making money. Yes they need to make money, but that can be done when they've helped embrace the promotional process for great films like Grindhouse and are a visible part in providing that experience, including putting it in multiple auditoriums. Movie theaters should be helping get people to the theaters to see good movies themselves, by playing better movies, not the other way around. And Redline is the first fake film that is really wasting theater space.
First things first, DON'T go see Redline. Don't fuel the fire that is destroying the theater industry as we know it!