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VIRAL NEWS

The Only Sensible Way To Live In This World Is Without Rules - NEW Dark Knight Photo Revealed!

by Alex Billington
October 31, 2007

Another new viral marketing game for The Dark Knight kicked off last night as the clock struck 12 and now it's already solved, a mere 15 hours later. The game was run at WhySoSerious.com where clues had to be located around the country and photos submitted in via e-mail. The result is a now completed letter that states "The Only Sensible Way To Live In This World Is Without Rules" and a new photo that revealed underneath it of the Joker.

The Dark Knight's Joker

If you click the photo, it also forwards you to a new viral website - RorysDeathKiss.com. Check that out for new instructions if you wish to participate!

Bravo to Warner Brothers and everyone involved for another brilliant viral marketing game that is getting the fans even more excited for The Dark Knight.

Filed under Hype, Viral

From around the web:

Heckle

Where do you send the pics into? Theres no address i could find.
ally

this pic is suprisingly creepy an dawesome at the same time
Djoser

I know this will sound ridiculous, but doesn't he look remarkably like Brandon Lee did, in the Crow? ... maybe there's some kind of hex involved with portraying a long-haired freak with skully makeup, on the big screen. Who knows... sad either way.
Evil1too

No, it does not sound ridiculous, I was thinking he looked like Brandon Lee in that image as well. As for a curse, Heith Ledger didn't die from a wound received while filming.
synefx

"As for a curse, Heith Ledger didn't die from a wound received while filming." but he DID die....
http://yahoo.com Casshern

tis sad he was on top of his game only one way to aim and its up "if theres anyother way to aim i dont know it" i think Heith said in his movie A Knights Tail,and he did just that good father,amazing method actor,and knew what he wanted in life but everyone has scary demons some worse than others. ive seen this movie a dozen times and the scene with him in the back seat like in the one above isnt in the movie at all email me if u see and tell me where in the movie. i heard a rumor that Jonny Depp is playing the riddler and i dont remember his actor name but he played the crazy guy Dusty in the movie Twister as the Penguin so yeah
http://www.whysoserious.com nikki

the picture of joker in the backseat was when he was leaving the gotham ball after crashing it. it was a deleted scene, yet soooo cool.