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Hellboy II Goes Viral? - HETFET.org

April 8, 2008
by Alex Billington

HETFET.org

Given the insane success of The Dark Knight's viral campaign, viral marketing has become the hot new trend in Hollywood, at least so it seems. I'm not entirely sure how we missed this, but a scooper over at STYD pointed out that the end of the latest awesome trailer for Hellboy II: The Golden Army, a website link can be found for HETFET.org. If you check out the site, there isn't much there besides a pretty cool message. It's anyone's guess as to what this might be, but speculation right now is that it's a new viral site in the works for Hellboy II.

HETFET.org Message

That small symbol that appears at the bottom of the text and the leaf symbol at the top seem fairly reminscent of somthing Guillermo del Toro would create. But as always, we could be fooled by some guy who is now hitting it big with some fun little website he created. Although I'm not entirely sure, since the message also does sound similar to the mythical world that wants to start a rebellion against humanity in the movie. But would a mythical world create a website?

The link comes up only at the end of the trailer on the official site her - HellboyMovie.com. It's pretty blatant, check it out if you want. We'll let you know of any updates we hear (or see) regarding HETFET.org. If the page updates or if you find anything yourself, let us know!

Update! The website was updated today with a new message. The complete message (including the original one) has been transcribed below.

An abomination hath been done,
The wheels of motion turned and spun,
A quarter moon past,
Time runneth fast,
Our countdown already begun.

Rise up prepare to act,
The future is bleak in fact,
Unite as one,
Oh earthly son,
Protect the ancient pact.

Discover More: Cool Stuff, Hype, Viral Marketing

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Reader Feedback - 11 Comments »

1

I love viral marketing.. and I love Hellboy… ths should be epic! And Alex I know you loved the first one.. you better be watching this second one with me!

CSpuppydog on Apr 8, 2008

2

i did a whois domain search on the wbsite and i came up with a few things about it's creation.
http://www.whois.net/whois_new.cgi?d=hetfet&tld=org

shane on Apr 8, 2008

3

WOW… only 2 comments so far…

I expected this to have blown up by now… guess everyone is too busy researching at the moment

Dusty on Apr 8, 2008

4

Dusty - it's because there isn't really anything there… I think we're waiting for the site to actually get some content first. :)

Alex Billington on Apr 8, 2008

5

exactly….nothing to comment on till the site actually does something.

heckle0 on Apr 8, 2008

6

i agree nothing to talk about right now in till it gets some great contents hopefully it does..

Curtis on Apr 8, 2008

7

Quarter Moon? From what I can tell the next one is April 12…but that is just after one websearch. I am no astronomer.

Arsenio3 on Apr 8, 2008

8

I'm not sure about this either, but I googled Hetfet and it gave a craigslist url under seatle/tacoma >seatle >volunteers. it said, "are you a caring individual? would you like to help? we needs volunteers now~~~"

Hmm?

http://seattle.craigslist.org/see/vol/636573962.html

Sayzars on Apr 9, 2008

9

The website was updated with a new graphic that added a second stanza to the poem (or whatever it is). You can see the two that have been released above in the post.

Alex Billington on Apr 10, 2008

10

LOL.. I just noticed, raced over here to post about the change and you beat me Alex :(

Lee on Apr 14, 2008

11

seems like this has updated again. Not sure if it was caught already but a third stanza is now up.

A very dark day in our prime,
Our planet is covered in grime,
Pray hear our concern,
All ye to learn,
Five plus one less than a dime.

Todd Evf on Apr 15, 2008

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