Angels and Demons Viral - Canister of Antimatter Discovered!
Anyone who has read Dan Brown's "Angels & Demons" knows that a missing canister of antimatter is one of the most important elements of the entire story. So it's fitting that Sony has quietly launched a bit of viral marketing for Angels & Demons that involves just that. Thanks to the guys over at VideoETA, we've got our first look at the very first part of the viral campaign for Angels & Demons. A message was hidden within the teaser trailer that was launched earlier this week that pointed to a website that shows a "live" video stream of the missing antimatter canister, which is another plot element taken directly from the book.
The message was discovered within the Illuminati ambigram featured in the trailer. When I first watched the trailer, I knew that ambigram felt out of place, so I have a feeling this is only the beginning of a much grander viral marketing plan for Angels & Demons. If you darken the ambigram, you'll see a message hidden within the letters that spells out "Altars of Science" - which are the four fictional locations in Rome that make up the "Path of Illumination" which leads to the meeting place of the Illuminati. Plug in that address - altarsofscience.com - and you'll be taken the video stream of the antimatter canister.
So what does this all mean? Without giving away too much, in the book, they find a video stream (that looks exactly like this one) of an antimatter canister hidden somewhere within Vatican City. As we soon come to find out, this antimatter can blow up, which makes it an imminent terrorist threat. There are plenty more details that surround the antimatter canister, but it's almost pointless to go into all of them when I just suggest reading the book instead. The website shows the video stream and has a countdown timer on the bottom - which for the sake of the movie is counting down to its release date on May 15th, 2009.
All of this may only make sense if you've read the book and know what's going on, but it's still very cool anyway. Seeing that antimatter is also a bit eerie, because it's what creates all of the suspense in the book. And seeing it in real life gives me chills because I've only ever imagined what it would look like and now it's sitting there on the screen in front of me. I hate to say it again, but The Dark Knight viral has provided much inspiration for Hollywood and now other studios are trying extensive viral marketing schemes. And I'm already getting a good vibe from this one for Angels & Demons and it hasn't even really started yet!