POSTERS

Another Dark Knight Poster Plus Final Viral Marketing Update

by Alex Billington
July 1, 2008
Source: WhySoSerious.com

We're trying to not get too hyped up for The Dark Knight, but really, we can't help it when there's an overflow of news and everyone wants to get hyped anyway. As everyone knows, we've been following the viral marketing campaign very closely, eventually calling it one of the brilliant aspects that makes the movie revolutionary. It's now July and there are just a few weeks left, so to put a closure on the viral marketing that began over a year ago, Warner Brothers and 42 Entertainment have update WhySoSerious.com with a retrospective on all of the 11 games so far, a listing of all of the websites involved in the viral marketing campaign, and much more. And as another treat for fans, a slick new poster has been revealed. It's pretty frickin' awesome and I know you want to take a look!

The poster below was discovered in yet another part of the viral campaign earlier today. I suggest everyone go check out WhySoSerious.com, where you'll see the main page has been updated with details on all of the various games that started back on May 18th last year with the reveal of the first photo of the Joker. For those who didn't get involved until recently, this is an incredible recap of all the great viral games that have since finished up. You can click each one on the list and be taken to a page with details. Additional, the phone book page to the left has links to every last website involved in this alternate reality game.

This poster below is probably the last poster we'll get for the film. It compliments numerous other posters, including this awesome one from March. Not only has the viral marketing for The Dark Knight been incredible, but the marketing in general has been top notch. These are easily some of my favorite posters all year long and they'll only become more poignant once people start to see how amazing the film actually is. Feast your eyes on this last great poster and let us know what you think!

The Dark Knight is directed by phenomenal filmmaker Christopher Nolan (Memento, Batman Begins, The Prestige) and co-written by Nolan, his brother Jonathan Nolan (The Prestige), and David S. Goyer (Blade, Batman Begins). Batman is part of the DC Comics universe of legendary characters. The Dark Knight will hit theaters worldwide on July 18th this summer.

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Related categories: Hype, Posters, Viral News