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Another Dark Knight Poster Plus Final Viral Marketing Update

by Alex Billington
July 1, 2008
Source: WhySoSerious.com

We're trying to not get too hyped up for The Dark Knight, but really, we can't help it when there's an overflow of news and everyone wants to get hyped anyway. As everyone knows, we've been following the viral marketing campaign very closely, eventually calling it one of the brilliant aspects that makes the movie revolutionary. It's now July and there are just a few weeks left, so to put a closure on the viral marketing that began over a year ago, Warner Brothers and 42 Entertainment have update WhySoSerious.com with a retrospective on all of the 11 games so far, a listing of all of the websites involved in the viral marketing campaign, and much more. And as another treat for fans, a slick new poster has been revealed. It's pretty frickin' awesome and I know you want to take a look!

The poster below was discovered in yet another part of the viral campaign earlier today. I suggest everyone go check out WhySoSerious.com, where you'll see the main page has been updated with details on all of the various games that started back on May 18th last year with the reveal of the first photo of the Joker. For those who didn't get involved until recently, this is an incredible recap of all the great viral games that have since finished up. You can click each one on the list and be taken to a page with details. Additional, the phone book page to the left has links to every last website involved in this alternate reality game.

This poster below is probably the last poster we'll get for the film. It compliments numerous other posters, including this awesome one from March. Not only has the viral marketing for The Dark Knight been incredible, but the marketing in general has been top notch. These are easily some of my favorite posters all year long and they'll only become more poignant once people start to see how amazing the film actually is. Feast your eyes on this last great poster and let us know what you think!

The Dark Knight Poster

The Dark Knight is directed by phenomenal filmmaker Christopher Nolan (Memento, Batman Begins, The Prestige) and co-written by Nolan, his brother Jonathan Nolan (The Prestige), and David S. Goyer (Blade, Batman Begins). Batman is part of the DC Comics universe of legendary characters. The Dark Knight will hit theaters worldwide on July 18th this summer.

Explore tags: Hype, Posters, Viral News

Josh

i LOVE that poster. awesome
http://handfulofwires.blogspot.com DCompose

Everything about this movie makes me happy.
Bryan

It is the perfect poster for this movie. The style is not only amazing, but it represents the insaneness. I love how it also includes all of the joker's best quotes. A truly epic poster for a truly epic film.
http://movieguyreviews4u.blogspot.com Ryan

AWESOME AWESOME AWESOME poster!
thedarkknight

that is an awesome poster. i was wondering what to click to get the original poster on the viral campaign site.
Frank

I was also wondering where within whysoserious.com can one find this poster. I've been clicking away at any link I can find on that website to no avail. Can anyone locate it? Thxz.
Keith

Very very awesomely awesome. If that shows up in theatres I would be very pleased.
bltzie

I think this is the best one! I find it kinda sad to see this viral campaign finally over =(. It was a great ride, now give us the dark knight!
john

where the hell was all these marketing schemes when warner brothers had to sell speed racer?
craziemutant

hoping to get my hands on one. but i see you're kind of getting lazy on arg, recaps. this time, you just mentioned there was a game.
alan

awsome awsome awsome awsome i have booked my tickets here in toronto canada
Reza

OMG!!!!!!!! You're gunna kill me with all this hype, I AM DYING to see this movie!!!!!!!!! Thankfully, it comes out three days before my birthday
The Enchanted One

Simply Awesome. Can't wait for this film.
Brian

Ok, that's it! I am WAY TOO EXCITED NOW!!! I don't think I can handle this. This is too much! I'm overhyped. This poster is AMAZING! I love it, simply love it.
http://www.firstshowing.net Alex Billington

#10 - Sorry about that... By the time I saw this, the whole viral game to find it had ended. I'm still out in LA (currently apartment hunting), and I was just out of time and couldn't go through and figure out how they found it. And I thought, since it's already out, what the heck, people just want to see the poster and check out the new WhySoSerious.com... We'll finish up with more soon in the next few weeks.
http://whatisthekingdom.wordpress.com R

AMAZINGGGGGGGG! Can't wait! It'll be cool if they release an UNRATED edition on DVD (for violence). Because I really feel like the darker, realistic tone of the BATMAN BEGINS franchise should be seen in an "R" rating to be fully realized.
Colin (brother of Mike) Hunt

"We're trying to not get too hyped up for The Dark Knight" ... I laughed so hard I peed my pants ever so slightly.
http://www.youtube.com/snears Nick Sears

So sick. Their marketing campaign is so friggin clever! Kudos to them.
LeeMan

wow they're really goin all out for this movie.. why didn't they do so much marketing for Batman Begins but they are doing twice as much for the Dark Knight..hmmm im anxious to see what the cover of the dvd case looks like when it comes out
http://chud.com/articles/articles/15404/1/THE-DEVIN039S-ADVOCATE-GUY-WHO-NEVER-HEARD-OF-REBEL-WITHOUT-A-CAUSE-CALLS-TDK-REVOLUTIONARY/Page1.html Rod Tidwell

@20 WOW.. now that was harsh...
interl0per

I'd imagine for Batman Begins it would have been much harder to do this kind of viral campaign, given it was coming fresh off the rancid stink of Batman and Robin to reboot the franchise. After BB was so successful they can get away with this new campaign to make sure we forget the previous movies ever existed.
Dusty

Nick... why be the tool and repost that on each article about TDK? If Chud was that bored that he had to rip another site, so be it, all the readers of this site know you are just doing it for the same reason he was... TO BRING TRAFFIC TO HIS SITE. I would always take the excited fan over the professional tact-lacking, cynic. Try to post the trash elsewhere, us fans of FirstShowing aren't going anywhere.
http://egghub.com egghub

*** SPOILERS BELOW *** The Dark Knight First Five Minutes http://www.mahalo.com/The_Dark_Knight_First_Five_Minutes
EJ

http://forums.superherohype.com/ is the place to go for Dark Knight viral ground zero!