Check It: Luke Shapiro's Dope Show!
by Alex Billington
May 29, 2008
No, we're not starting a rad new show called "Luke Shapiro's Dope Show." Earlier today I got an e-mail from my good friend Luke Shapiro. Who is he? Luke is actually the star of the awesome little indie movie The Wackness. As part of the viral marketing for the film, Sony Pictures Classics has launched Luke's rad homemade show on YouTube. Our good friend Luke hosts the talk show with his doorman named Miguel as the DJ and superintendent Tony. This video is wack - but that's probably good considering it's for The Wackness. Anyway, I thought this was definitely a fun little attempt to draw some additional attention to this brilliant indie film. The first episode can be found below!
Here's the e-mail I got from Luke Shapiro today with a link to the YouTube page. I actually almost deleted it because I thought it was spam, but then I took a second look because of the name Luke Shapiro. Hmmm…
Yo, yo, yo, check out this video. I found it in the archives. My doorman and super are crazy dope. Stay tuned for more episodes of my flyness.
Just so you understand, The Wackness is set in 1994 and this video is supposed to elicit feelings of that "era" - the 90s. Luke Shapiro is kind of a loner and a loser. However, he's also one of New York City's biggest pot dealers, who pushes a cart of "ices" around all day selling weed to clients of all ages.
While I wouldn't call this the most brilliant marketing scheme on the planet, I'm glad Sony Pictures Classics is actually trying something outside the box. And if you enjoyed this video, make sure to pass along to all your friends. The Wackness will eventually hit big this summer, but it won't do so without the support of all you. I sound like Luke Shapiro making an announcement, but honestly, this is a film most of you will come to love. Check out a couple of the trailers if you haven't already seen them and make sure to catch The Wackness in theaters starting on July 3rd.