VIRAL NEWS

Check This Out: Eagle Eye's Free Fall Viral Game

by Alex Billington
September 13, 2008

I've been hearing about a cool little viral game for the upcoming Eagle Eye film, but haven't had a chance to check it out until today. I decided to run through it and it was awesome - it's incredibly interactive and is a bit scary, as you'll soon see. If you know the premise of the film, where Jerry Shaw is being called and told to do things, this actually works the exact same way, but it involves you. Your phone is called and you must talk to various people, including a police officer, to avoid getting in trouble. The mysterious female voice will guide you along. I think Paramount took a big cue from the The Dark Knight viral game that we got so wrapped up in and has implemented interactive viral games for Eagle Eye - so check it out!

To play, all you've got to do is head to eagleeyefreefall.com and fill out your name and phone number. Then just follow the on-screen commands and make sure you have your cell phone handy - it will ring within a minute. The whole thing takes about 10 minutes to complete, but make sure to finish it!

Although Eagle Eye is due out in theaters on September 26th, I've got a good feeling that they're collecting phone numbers to call again at a later point. At the end of the game, the voice says that we've been activated and should be ready for another call. I'm guessing at some point near that release date we'll be getting another call that will point us to another website where we'll see something that'll convince us to go check out the film. I actually really like this viral so far and can't wait to see what happens next. I've heard there is a scavenger hunt taking place at Fantastic Fest in Austin next week as well - stay tuned for more!

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