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Check This Out: Hancock TV Spot

by Alex Billington
May 28, 2008

The reason why I'm featuring this new Hancock TV spot tonight is because I'm actually getting quite excited for this movie, which is rather remarkable. I've come all the way from absolute hatred to complete excitement - but I guess that's what happens when you're as excitable as I am. Anyway, this latest TV spot gives me the feeling that this could possibly turn out more entertaining than Spider-Man 3. That's a long shot, but you know what, it has a chance! I'm starting to realize everyone in the comments was right. It's got Will Smith, it's this year's big July 4th film, maybe it'll be just a good time. Anyone else agree?

The film still doesn't have an official rating, which means Berg and Sony are still struggling to get it down into the PG-13 range. If you're unfamiliar with the story behind that, make sure you read up on - it's what got me to start liking Hancock more and more.

Watch the new TV spot for Hancock:

Hancock is directed by Peter Berg, of The Rundown, Friday Night Lights, and The Kingdom previously. The film's script was written by over five different writers, including John August, Vince Gilligan, Akiva Goldsman, Vincent Ngo, and Peter Berg. Hancock arrives in theaters on July 2nd this summer - Will Smith's own 4th of July weekend spot. The teaser poster is featured below.

Hancock Poster

Explore tags: Hype, To Watch, TV Spots

Keith

I agree. That first trailer created a lot of hatred for the film because it was simply horrible and made Hancock look as such, but the recent trailers and spots are making a believer out of me. I don't know I'll see this opening weekend, or if Ill see it in theaters at all, but Ill see it eventually. I'm only questionable on seeing it because there are so many other good movies coming out this summer, and I could do with missing one.
David

I don't really know what to make of this film, trailers or no trailers. I am a big Jason Bateman fan, but the real reason I am supporting this film is because it is a blockbuster that is an ORIGINAL SCRIPT in a world full of superhero adaptations and sequels.
http://egghub.com egghub

it's like the poor version of iron man. this movie will bring fun!
http://www.imagenfilms.com Marty Martin

The CG sucks. This really looks bad. I'm surprised coming from Will Smith.
Matthew

I seem to be the only one who loved the 1st trailer to premiere in the theater. I feel this movie will have some charm, the CGI may not be as good as other films but I think they put a reasonable budget because they intended this film to be "mediocre" I mean it's not trying to compete with Lord of the Rings or anything...
fish

Looks to be a great superhero movie that isn't based on comic books, original thats a first. it will be huge because of July 4th. I really don't care about the CGI I just want good entertainment. This looks to be better than all of the Spiderman films.
http://blog.myspace.com/shero_rauf shero

Again and again as I said for the first time I saw the trailer "first one" ...this movie will be entertaining ..and it will be good ... I am sure that Will and Theron know how to choose a movie and be a part of it .... However ...for all these who said and still say : Bad CGI or the CGI sucks ....please explain for me why ? where you saw that the CGI suck ? Why everyone is coming and saying some words without explaining the reason for it ... you hate the movie because the CGI is bad !!???? OK show me tell me where is that bad CGI ??? because I don't see any bad CGI ???? it is perfect CGI .... the companies who made the CGI " Sony Pictures Imageworks (SPI) [us] " is the same company who modeled and animated : Speed Racer (2008) ... Special Effects Company I Am Legend (2007) ... Special Effects Company (visual effects and animation) Beowulf (2007) ... Special Effects Company Spider-Man 3 (2007) ... Special Effects Company (special visual effects and animation) Ghost Rider (2007) ... Special Effects Company (special visual effects and animation) Superman Returns (2006) ... Special Effects Company (visual effects and animation) Monster House (2006) ... Special Effects Company (imagery and animation) The Chronicles of Narnia: The Lion, the Witch and the Wardrobe and Spider-Man 2 (2004) too OK I understand that they are not Industrial Light & Magic (ILM) or Weta Workshop but at least they come in the first 10 best CGI companies in the world ... and even if we speak about the small company " Lidar Services [us] " who work in scanning and modeling : The Incredible Hulk (2008) ... Special Effects Company (visual effects) 10,000 BC (2008) ... Special Effects Company Cloverfield (2008) ... Special Effects Company X-Men: The Last Stand (2006) ... Special Effects Company (sets and locations scanned by) Final Destination 3 (2006) ... Special Effects Company (3D lidar scanning and modelling) The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (2005) ... Special Effects Company (visual effects scanning) Fantastic Four (2005) ... Special Effects Company (scanning and modeling: Brooklyn Bridge) I, Robot (2004) ... Special Effects Company (scanning and modeling) The Chronicles of Riddick (2004) ... Special Effects Company (3-D scanning and modelling) The Day After Tomorrow (2004) and let's we don't speak about " Furious FX [us] " even they were been in good movies but they are just (additional digital effects) company in this movie ... !!!!!! now can anyone tell me where are these bad CGI ???
http://www.firstshowing.net Alex Billington

Shero, if you were to ask around, Sony Imageworks' effects actually don't seem to always get positive feedback. A lot of people complained about the creatures in I Am Legend, Spider-Man 3's FX weren't that mind-blowing, Ghost Rider had a lot of bad FX, and the first Narnia I remember had terrible FX. I wonder why I liked the second Narnia better? Because they didn't use Imageworks! I don't think arguing about the visual effects in Hancock are really what's important. Not only is it a small-scale TV spot being displayed at quite a low quality, but for we all we know they might improve over time. I usually don't judge effects until I see it in theaters - because trailers are sometimes cut very earlier and aren't final.
harrison

am i the only person who still thinks this look terrible? and yea the cgi looks like shit, you can almost see the wires
http://blog.myspace.com/shero_rauf shero

I agree with you Alex .... but come on having the creatures in I am legend was not bad ... the pint was "why the director didn't use real people...why he choose CGI people "creatures" ??? Gohst Rider : I am agree too that the 3D fire was a big mistake and it didn't look good but believe me there is no film that they made a 3D realistic fire ...it is impossible for now ... even weta and ILM use real scan fire and mixed in 2D .... But for the Narnia 1 ...sorry man that was the best modeling and animation for animals until now and that is why it was nominated for an Oscar " Speaking about FX and Animation too " ... and what about Spiderman 2 , Superman Returns , Beowulf ??? However You are right the CGI is not the point right now ...but I saw maybe 5-6 comments about that and I wanted an explanation why the CGI sucks ??? everyone can say stuff but tell me where you can see the wires ??? where it not look realistic ??? even they see the trailer in a TV spot with a small resolution like I do too !!! how can they say that ??? how can they find out that the CGI is bad ???? Alex ... I will no more comment in the CGI until I see the movie and then we will see if they will be right about the bad CGI ... By the way I wrote before that the story looks original too a bad ass superhero ... who save people by destroying everything ...that is a fun movie and a real good new look to a superheroes
Dodo

"it's what got me to start liking Hancock more and more" I like your side, but I don't like that you're starting to hype every movie which is out there. Especially with such a lame TV ad. "Everybody be cool - YOU - be cool."
http://www.firstshowing.net Alex Billington

Don't worry... there are quite a few other films recently that I do not like. About to publish something on Beverly Hills Cop IV. I'm starting to find quite a few annoying projects - but this one is no longer one of them...
wetworks

I'm with you. The evolution of the trailers has also made me come full circle from complete disinterest to complete anticipation...and I'll wait to judge the CGI til I see the finished product in the theatre.
05A88

i think this will be the best movie of the year, why will smith. everyone loves him, from the kids to grown ups. i can't wait.
Maxx

I am excited because of the originality of the story and the darker tone that this movie will have versus all superhero movies...I love tormented characters that arent exactly good guys but guys we root for anyway...
David

It won't be hard for Hancock to be better than Spider-Man 3...that movie gargled my balls.
http://www.paynebyname.com Payne by name

I've got my doubts on this. I like Will a great deal but really how unpleasant will the makers dare to make his character at the beginning? And also bearing in mind the predictability of so many films nowadays, especially the comic book blockbusters, will it really offer any kind of 'entertaining surprise' when he turns into saccharine goodness?
Josh

I think this is a very interesting concept. It's essentially about a superman who doesn't give a fuck. And honestly, if it was almost any other actor as the main role, it would be a completly different movie and everyone would be totally hyped about it. But because Will Smith is the lead, it completly changes the concept. It turns it into another, "Look at me, I'm Will Smith, see how cool I am, buy all my products" type of movie just like I robot, I am Legend, and even Hitch. It's hard to say how this will turn out. Maybe he's the perfect role for it. Maybe it'll be just another obligatory Will Smith movie.
Squiggly_P

I don't think it will be hard to make a movie that's more entertaining than Spiderman 3. Spiderman 3 was dog shit.
Janet

The reason I'm looking forward to this is because it's something that's original. It's not a sequel, a comic book or a tv show. I have high hopes for this because if this does really well then hopefully we will see more original blockbuster hopefuls next summer. I like some of the sequels but that's what the summer is becoming and it is beginning to wear a little thin in my opinion.
http://whatisthekingdom.wordpress.com R

I liked this movie. Original.