Humans for the Ethical Treatment of Fairies, Elves and Trolls - HETFET.org
by Alex Billington
April 19, 2008
In addition to being shown a fairly awesome sizzle reel at the New York Comic Con today, the viral website for Hellboy II: The Golden Army has launched as well. We originally mentioned it a few weeks ago and now it has launched and is fully operational - check it out at: HETFET.org. At first we didn't know what HETFET meant, and now we do: Humans for the Ethical Treatment of Fairies, Elves and Trolls. The site is pretty interesting and features a lot of new content. It feels like a mix between the I Believe in Harvey Dent website and Hellboy's mythical world. I haven't had much time to snoop around yet, but check it out and let us know what you find!
The site seems to be all about saving Trolls and taking action to prevent Fairies, Elves and Trolls from being treated poorly. Apparently the actual plot of Hellboy II involves the mythical world (from which these creatures are from) getting upset and starting a rebellion against humanity. Maybe it's time we started to treat them nicely or else we'll see a rebellion of our own!
There is a forum to sign-up in and chat and they want as many people as possible to help take action. This involves setting up a forum account, spreading the word and raising awareness, and even posting "Save the Trolls" banners everywhere you can. Hellboy II's viral marketing campaign has definitely launched full time. Thoughts on this one?
Let us know in the comments below if you find anything hidden or find out anything about this Secret Device. We'll keep everyone else updated as this viral develops. In the meantime, check out the site and start getting acquainted with HETFET.org! Hellboy II: The Golden Army hits theaters on July 11th this summer.
UPDATE! Click on the Secret Device takes you to thesecretdevice.com. If you solve the riddle (which is done by entering 7, 11, and 8 from left to right) you will get a message that points you to a new website at lexilloyd.com. The site is a blog with video updates and more - check it out and keep deciphering!