MGM Excited Over Valkyrie Online Buzz - Quotes FS.net
Late last week we ran a second trailer for Bryan Singer's Valkyrie and it finally looked like the great movie I think we were all hoping it would be. The comments seem to be in agreement with my excitement, give or take complains about the accents, but it looked like Valkyrie might finally be gaining some much needed early buzz. Earlier today, Nikkie Finke over at Deadline Hollywood ran an article about an e-mail that was being sent around by a Digital Marketing rep at MGM, one of the studios involved in distributing the film (in addition to United Artists). The e-mail was discussing the "online buzz" generated by the release of the trailer and the poster, and remarkably, it quotes one of my articles extensively.
So the reason why this is interesting news is because everyone, from Nikki Finke to Hunter Stephenson at SlashFilm to Russ Fischer at CHUD, has been making fun of MGM and United Artists for this memo. I'm certainly not praising it, but I'm a bit surprised that they're quoting us so readily, but no one is thinking about the sources. I'm trying not to sound pretentious, but this report is fairly accurate, at least when it comes to describing what was said by various writers on the internet. As for whether there really is positive buzz? I'm not entirely sure. Here is the specific section from the e-mail with my quotes.
Additional Assets Also Garner Rave Reviews – In addition to the trailer, the Valkyrie one-sheet, featurette, and stills have been generating largely positive user reactions. The poster comprises the majority of discussion, as fans laud the "stylized design" and hope that it represents the "gritty" feel of the film. "I definitely want one of these up on my walls right away." The stills garnered high profile placement with features including the LA Times – The Envelope and Fan-Boy sites such as Joblo.
You can head over to my article on the poster and see the quotes that they pulled, including: "stylized design", "gritty", and "I definitely want one of these up on my walls right away." (I still do - if you're listening now MGM!) Getting back on topic - why are all these writers making fun of this memo? It's standard reporting regarding reactions to various movie material that shows up online, I guess it's just surprising to see it show up like this. And I'm not sure what the problem is when the trailer and the poster both looked fantastic? Maybe everyone is just jumping on the bandwagon of making fun of them for putting together an "exaggerated" report? I'm not sure, but I've got nothing bad to say about it.
Or maybe most people really weren't excited by the Valkyrie trailer and poster? What does it take to please people these days? I thought both of them were great, from the very stylized and catchy poster, to the very well-done trailer that definitely created some early buzz. So what is there to complain about? The full e-mail can still be found on Deadline Hollywood if you're interested in reading it. I'll stand by my opinion that Valkyrie looks great and should be one of Singer's better movies. For now, let's stop worrying about what internal memos are saying and get back to our typical daily operation of covering real movie news.