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Must Watch: Great New Benjamin Button TV Spot

by Alex Billington
November 12, 2008

I'm just thinking how nothing lasts... and what a shame that is. Not only has it been a while since we last ran a trailer for The Curious Case of Benjamin Button, but this TV spot is quite wonderful. Everyone in Hollywood is talking about this movie, everyone wants to see it, and everyone expects a phenomenal movie. But early reports have been saying it's an emotional dud and doesn't live up to all the hype. On the contrary, I could watch this 60 second TV spot over and over all day, because it seems to encapsulate everything emotional and wonderful about this movie. It's this kind of exceptional marketing that is making me, and everyone else in Hollywood, so excited to see The Curious Case of Benjamin Button.

I really love the more sentimental and emotional aspects of this movie, as portrayed extremely well in this TV spot, but the comedic elements I saw in the footage back at Telluride are what really turned me off. I'm worried that there is too much of that comedy in the actual movie and we're just being shown the best emotional elements. I surely hope I'm wrong in the end because I want to love this movie.

Watch the newest TV spot for The Curious Case of Benjamin Button:

The Curious Case of Benjamin Button is directed by visionary filmmaker David Fincher, of Se7en, The Game, Fight Club, and Zodiac previously. The screenplay was penned by Oscar winner Eric Roth, of Forrest Gump, The Horse Whisperer, Spielberg's Munich, and The Good Shepherd. This story was originally adapted from a short story written by legendary writer F. Scott Fitzgerald in 1922. Paramount will debut The Curious Case of Benjamin Button in theaters everywhere on December 25th, Christmas Day.

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Related categories: Hype, To Watch, TV Spots