VIRAL NEWS

New Edition of The Gotham Times - Dent Victorious! Updated!

by Alex Billington
June 13, 2008

Here are the latest updates in the on-going viral marketing game for The Dark Knight. Thanks to voters participating in the election that was held this week, Harvey Dent has been elected to Gotham District Attorney! You can read about the victory on IBelieveInHarveyDent.com or in the latest edition of The Gotham Times located at TheGothamTimes.com. In addition, a website for the Gotham City Pizzeria has been discovered and members of Joker's Army have been receiving text messages with photos attached. The next phase of the viral marketing game has definitely kicked in - but what does it all mean? Who knows! More details and the latest updates can always be found below.

The latest edition of The Gotham Times yet again features four pages of often comical commentary on happenings in Gotham City. The two big headlines this time: Batman - Savior or Menace? and Landslide Win for Harvey Dent. But who really wasn't expecting Dent to win? Plus, that would really shake things up if he lost the election because he is the District Attorney in the film. But at least it will be cool to say "I participated in that election!" when they mention that Dent was recently elected in The Dark Knight. However, it was a rather quick and quiet election...

Additionally, a new website for the Gotham City Pizzeria was discovered today within the pages of The Gotham Times and can be found at: gothamcitypizzeria.com. Two important things to note. First, it says a special is coming on June 16th. My guess is this is a promotional announcement. The site is hosted by Dominoes Pizza - look in the bottom right corner. I can't wait to eat some Gotham City pizza as delivered by Dominoes! Will there be anything besides some pizza? I doubt it, but we'll have to wait and see.

Lastly, members of Joker's Army who have cell phones have all received text message updates today that contain various photos. Some of them contain numbers, some of them contain words, some of them are actual photos of various things. Each text message has a group number and says "Share this piece where *any* clown find it." Each group has similar photos that we can only assume will spell out a message or a clue that will lead to the next step in the viral game. There are a few example photos for reference below.

As of this moment, we're not sure what the next step in the game will be, but we will update this page once we know. However, all of the photos are actually on the WhySoSerious.com website, for example this mask.

Update! So the cell phone photos were figured out. There were a total of three groups. The first group featured photos that all coordinated with various games of dominoes. The second group featured words that all used the same letters and when unscrambled spelled out commercial. The third group featured numbers that all had a common denominator - the only one missing in the sequence was 6/16. What do all those combined put together? Dominoes Commercial 6/16. There you have it. We're going to get a commercial (presumably) with new footage related to Dominoes on Monday the 16th.

As always, I suggest you head over to SuperHeroHype to follow the latest developments in the on-going viral marketing game. The goons over there are currently working to decipher the cell phone photos as we speak.

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Related categories: Hype, Viral News