Paramount Ditches the San Diego Comic-Con This Year!
As every self-respecting movie geek should know, the San Diego Comic-Con has become the summer highlight for both comic-related and big blockbuster movies. We'll be down in sunny San Diego this July for the third year straight, but unfortunately one studio will be entirely missing from the line-up. Paramount has decide to ditch Comic-Con entirely, citing "timing" and immense expenses without payoff. Variety's Anne Thompson has confirmed that the rumors are true and the studio will only possibly do some viral marketing, but nothing more. This means that Transformers: Revenge of the Fallen, Star Trek, G.I. Joe, and The Last Airbender will all be missing from the convention this year.
Let me be the first to say that I think this is going to come around and bite them in the ass in the end. Comic-Con is one of the world's most well known conventions and is a perfect place to feature the right films. Just look at Iron Man - the buzz on that movie all began at Comic-Con last year. So did Zack Snyder's 300 and Spider-Man 3 the year before. Unfortunately the convention has gotten a bit out of hand and it needs a bit of a revamp to get back on the right track regarding how they handle press and promotions, but that doesn't mean that it's worth skipping! We'll eventually get all of the same footage that we would've been shown, but Paramount's decision to skip it this year is a low blow to fans worldwide.
Let me give the execs at Paramount a little tip. If you actually focused on a few specific films and turned the panel into something truly unforgettable, the payoff would be immeasurable. Besides Iron Man last year, you threw in a really boring "on-set" video from Indiana Jones, an early look at The Spiderwick Chronicles, a presentation on Hot Rod, and a very short poster intro from J.J. Abrams for Cloverfield. Way too many mediocre presentations packed in there for no reason and it hurts people's impressions! If you would actually focus only on Star Trek, Transformers: Revenge of the Fallen, and G.I. Joe and bring in some actual footage (beyond a trailer), it would work wonders. Just look at what Favreau did - he knew exactly how to cater to fans and his actions eventually earned you some $300 million so far!
Paramount will most likely be showing an early screening of Tropic Thunder at Comic-Con and might unleash some kind of viral marketing, but that's it. Unfortunately there's nothing we can do and complaining won't help either. This is just a sad announcement that we'll be sure to mention again as we near the convention in July. Stay tuned for more exciting details regarding our Comic-Con coverage!