Paramount Will Distribute All of Marvel's Upcoming Films
by Alex Billington
September 29, 2008
Do you remember way back in April when we kept seeing new trailers, TV spots, and photos for Iron Man every week? That excess of media was due in part to Paramount's marketing team, but it paid off considering the film made $318 million in the end. Marvel Studios and Paramount Pictures will extended their distribution agreement that began with Iron Man to distribute all of Marvel's upcoming films (through 2011 and beyond). The deal includes distribution for: Iron Man 2, Thor, The First Avenger: Captain America, The Avengers, and Iron Man 3. Good news? It certainly is! Paramount is one of the best distributors in Hollywood and obviously knows how to take care of fans.
"Marvel's iconic brand, its popular characters and its proven ability to create compelling and visually spellbinding films complement Paramount's great history of filmmaking. We look forward to a long and successful run together," said Rob Moore, Vice Chairman of Paramount Pictures. For those who don't know enough about the business side of Hollywood to care, this is great news that will pay off in the end. We all know that Iron Man 2 and The Avengers will eventually be two of the most highly anticipated films, and there's no better studio out there to manage the distribution and marketing for those films. In comparison, I think Universal did a fairly bad job with The Incredible Hulk this summer.
In addition to the announcement today, Paramount has already shifted the release dates for Marvel's upcoming films. Iron Man 2 will hit theaters on May 7th, 2010. Thor will hit theaters on July 16th, 2010. The First Avenger: Captain America will hit theaters on May 6th, 2011. The Avengers will hit theaters on July 15th, 2011. Iron Man 3 does not have a release date yet.