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Prince of Persia: The Sands of Time Pushed Back to 2010?!

by Alex Billington
July 31, 2008

Disney has decided to move the release of Prince of Persia: The Sands of Time from June 19th, 2009 next summer to one year later on May 28th, 2010. The original release date next summer was the same day as Sony's biblical comedy Year One and one week before Transformers 2: Revenge of the Fallen. Shifting the release to May 28th now sets the film up for release on Memorial Day weekend, which Indiana Jones and the Kingdom of the Crystal Skull used to its advantage this year. However, it will now contend with Shrek Goes Fourth, that opens one week earlier, and Marvel's Thor, which opens one week later. No details have been released yet on why the film was pushed back. Is this a smart move?

Prince of Persia is being produced by powerhouse producer Jerry Bruckheimer, directed by Donnie Brasco, Mona Lisa Smile and Harry Potter and the Goblet of Fire helmer Mike Newell, and written by both Jeffrey Nachmanoff (The Day After Tomorrow) and one of the game's creators, Jordan Mechner. The film was scheduled to start shooting in July in both Morocco and England, however we don't know if this actually happened or not. Prince of Persia stars Jake Gyllenhaal, Gemma Arterton, Ben Kingsley, and Alfred Molina. Is this a strategic move on Disney's part or is there something more to this?

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sean

that sucks, i was actually really excited for this next year...
Jessica

Wow, by one year?! I would have guessed many a few months or so, but one year is quite crazy.
Blake B

Hey Alex, Could you send me the full version of that Poster type thing? thanks.. E-mail is, bamf_blake_mfc@hotmail.com This kinda sucks though.. I am really looking forward to this.. But I wish they had made Assasin's Creed instead, I doubt they'd make two movies like this though.. But i'll keep my hopes up..
Pickle

Very strategic, indeed. The shoot is complex and the visual effects will be ground breaking, so they obviously want to get it right. Makes sense, if not exaggeration of additional time. Cool! Hope the extra year's time works wonders for them.
Andrew

Financially, placing it on Memorial Day weekend is a good way of positioning it as a big event picture, and most of the time there's only one big movie that opens on that holiday weekend, so same-week competition shouldn't be a problem. Thor will definitely hurt its sophomore week business, though.
Darrin

that is good for pop. it would make alot of money because we all know shrek 4 is gonna suck. After the that terrible third one, disney made a good choice to push it back
vu

Jake Gylanhall. (however you spell it.) I'll pass.
janet

It seems strange that they would push it back a year just because of competition. I would imagine that there is more at work here.
Shawn

I think you're right janet because the movie is still going to have competition in 2010
Nettle

I think this is a good thing. They've hardly started shooting and really need to put a lot of focus into this thing and pushing it a year back will give them that extra finishing touch. BTW, Ubisoft announced that they have absolutely no involvement with the movie, which kinda sucks for the rest of us fans. And some person in England got a candid photo of Gyllenhaal on horseback with a sword in training for the movie. And he's growing his hair out which looks kind of funny.
Icarus

I have a friend who says she's read the script for this movie. When I saw this article and mentioned it to her, her immediate response was, "Good, hopefully they're writing a new script." I hope she's wrong and this movie kicks serious ass, because the games are phenomenal. You know what though , if this is just a fun Disney/Bruckheimer (a la National Treasure), I'll be happy. If he runs off some walls and dodges some spikes and there's a princess in a hot looking outfit, I'll pay for a ticket.
whitewashing

I see white people. In fact, too many damn white people for a Prince of Persia movie.
Gurpreet

I have a strange feeling about this. NEXT NEWS would read: Prince of persia movie project halted indefinitely. Studios lose faith in the property.
Curtis

this could mean more work getting put into it, but then it has to contend against big named movies and that could spell disaster.
http://yahoo.com IcyOne

Ya never know they could be recasting the movie on acount of all the complaints on the internet. =) I hope!