Rant: Step Up 3 Coming in 3D?!
Okay, what the hell? After Step Up 2 the Streets made over $41 million at the box office in 12 days, Disney has greenlit a third Step Up movie, tentatively titled Step Up 3-D. Are you kidding me?! When they combine my extreme dislike for the Step Up series with my utter hatred of 3D, I can't pass up an opportunity to speak my mind about this news. The whole series is a gimmick to begin with already, and now they're adding on another gimmick on top of that just so it can become "box office gold" and swindle countless teens into spending double the ticket price to see 3D dancing. What has this world come to?!
So to play it fair to begin, here are the unbiased details on the project. Step Up 3-D is moving into production under Offspring Entertainment, the same company that produced the first two. Step Up 2 the Streets director Jon Chu is in talks to direct the third film, but no cast has been announced yet. The second film was made for only $20 million and we can expect the third to possibly cost a bit more in order for it to be made in 3D.
My real rant on 3D cinema will take place over the next few weeks, once I get to ShoWest in Las Vegas. This year's ShoWest seems to be 100% focused on 3D, so I'm going to attend some conferences and presentations and put together some articles looking at the industry and the state of 3D cinema. However, for now, it's time to attack this ridiculous atrocity of a movie.
Now, don't get me wrong, I usually just shrug off these movies designed for specific audiences, like High School Musical. However, when 3D is thrown into the mix, it really sets me off. The first offender to really cross the line was Final Destination 4, to be made in 3D, but thankfully it only took a few days for me to get over that one. That franchise is designed to be a thrill ride anyway, whereas this isn't. There really is no place for a 3D version of Step Up and it annoys the hell out of me to see this being paraded around as the future of cinema.
All this really shows is that there is no cinematic or artistic quality at all to these films, but they're instead a cheap and measly way of entertaining masses of teenagers in order to made a quick buck. That's not an arguable point, that's the simple fact of the matter. I don't care how much money this makes at the box office, I'm tired of these kinds of films destroying the quality of cinema for the next generation of moviegoers, and adding 3D isn't going to help either. All 3D is going to do is really turn the movie theater into a place where kids go for 90-minute theme park rides. And I don't know about you, but that's not what I want the movie theater to become.
I really do fear for the worst with our movie theaters and with cinema for general, especially with projects like this coming around. I seriously hope this bombs and destroys Disney's perception of 3D, but that's most likely not going to happen. At least not if the teens out there cause Step Up 2 the Streets to earn $41 million. I'll never change my opinion on movies like these - they are the exactly the bullshit that's causing the quality of cinema to decrease each and every year.