COOL STUFF
Roland Emmerich's 2012 Viral - Institute for Human Continuity
by Alex Billington
November 15, 2008
Source: SlashFilm
By now we've all seen the teaser trailer for Roland Emmerich's 2012 and got a glimpse of what it's all about. If you don't know what it's actually about, the Mayan calendar predicts that the end of the world will arrive sometime in 2012 - and the movie is about that arrival and what will happen. That of course means there is a lot of potential for some crazy viral marketing - which has actually already kicked off. Thanks to a reader on SlashFilm, we were pointed to a site called Institute for Human Continuity that talks about registering for a lottery to guarantee your survival when the apocalypse comes in 2012.
This viral reminds me a lot of Deep Impact. In fact, the whole movie reminds me a lot of it. We at least know some giant waves are going to cover some mountains. Same sort of thing happened in Deep Impact. And they had a lottery to get into a cave to be one of the saved ones, too. Same sort of concept here.
Not much else happens once you register for a lottery number. If you want to keep following this viral, though, I'd definitely register. I'm not very sure where this will go next or how it will continue, but we'll be sure to share any updates we receive. Both this viral and the one for Angels & Demons (also a Sony movie) are only in the very first stage. I'm sure there is plenty more that will be happening over the next eight months before this hits theaters. Plenty more. Register now and stay tuned for updates!

-
Kris
-
Zso
-
Laser-beak
-
Laser-beak
-
Hyacinth
-
Laser-beak
-
E
-
tyler
-
Laser-beak
-
jasonmd2020
-
ADN
-
Guru
-
A for Awesome
-
Yoka·Tang
-
anonymousnow
-
Sid
-
Al
-
Scorpio
-
Mobius
-
NaKyle Wright
-
Oh No!
-
crafty
-
Wtf
-
Danielle
-
Chipotle
-
L.F.
-
Dustin
-
Red Formun
-
Dave
-
Dave
-
x
-
Matt
-
Joe
-
Dee
-
Karminn
-
Mark
-
Dino
-
Fangy
-
KAREN
-
Danarchy Man
-
Stella
-
Bloody Hell
-
I Am Who Am
-
http://www.myspace.com/makemovesinc j.reid
-
Lisa
-
THMTRXMN
-
Bloody Hell
-
Sarahbell
-
2Dirtypillows
-
Kateismad
-
Wolf Sentinel
-
Douche
-
Downard
-
Kosani
-
Lindsay
-
Brandi
-
http://Vippasstorobothouse.blogspot.com ROBOT HOUSE
-
crafty
-
Anonymous
-
Joe Fibbitz
-
Laiya
-
Galaxy sprawl
-
http://www.geddongear.com Teflon Bob
-
Galaxy Spiral
-
kaziia
-
Luke
-
Andrea
-
wingnut
-
JWB
-
Ezegott14
-
Liam
-
I. M. Sirius
-
Scott
-
Lissa
-
Lissa
-
Scott
-
Willie
-
Chris
-
Skippy McDougel III
-
xavier
-
Jaso
-
Chad
-
http://www.VinceZ.com VinceZ
-
friutloops
-
Zach W
-
Draxzayvan Myrdandine
-
kerry reynolds
-
astyanax
-
TASchwitters
-
http://clubzzz.wordpress.com/about/ Linda
-
http://Wisconsinguitar.com TASchwitters
-
AD
-
Thayer
-
http://www.theihc.com Michael Bowen
-
Anthony
-
L.F.
-
Griff
-
astyanax
-
Someonewithabrain
-
Mildlyamused
-
http://google Mickey
-
Kim
-
Rob
-
yahoel
-
Courtney
-
ELEMENT27
-
Capt. Obvious
-
yahoel van essen
-
BOJ
-
Vince
-
Chrissy Believes!
-
Vanylaskyye
-
Lonestar
FEATURED POSTS
GET MORE UPDATES
You can also find us on
:For news updates only, follow this:
POPULAR POSTS
- › 'The Expendables 2' Might Be Rated PG-13 Thanks to Chuck Norris? (124 Comments)
- › 84th Academy Awards Nominations Officially Announced - Full List! (111 Comments)
- › Awesome Second Trailer for Marc Webb's 'The Amazing Spider-Man' (106 Comments)
- › Watch: Extended Super Bowl Spot for Marvel's 'The Avengers' Online! (95 Comments)
- › Watch: Paul W.S. Anderson's 'Resident Evil: Retribution' First Trailer (84 Comments)
- › Sound Off: Joe Carnahan's Thriller 'The Grey' - What Did You Think? (78 Comments)
SOUND OFF NOW!
- › Dan Espinosa's Safe House - Feb 10 (Comment)
- › The Phantom Menace 3D - Feb 10 (Comment)
- › Josh Trank's Chronicle - Feb 3 (Comment)
- › Joe Carnahan's The Grey - Jan 27 (Comment)
- › The Adventures of Tintin - Dec 21 (Comment)
- › Fincher's Dragon Tattoo - Dec 21 (Comment)
LATEST PODCAST






