Seth Rogen/Jay Baruchel Launching Jay and Seth vs the Apocalypse
by Alex Billington
June 11, 2008
Seth Rogen and Jay Baruchel are going to become the next Jay and Silent Bob. The two will star in an action comedy titled Jay and Seth vs the Apocalypse that will shoot sometime in 2009. The film is based on a short that Rogen and writing partner Evan Goldberg created last year. A trailer for the short ended up making its way around the internet and can be seen below. The film is simply about two loser guys who are dealing with the apocalypse. From what I can tell, they look like they're the only ones who are alive, but maybe that's part of the story. Rogen and Goldberg themselves will both write the script and produce.
The trailer itself received so much buzz, that various production studios started fighting for the rights. Mandate Pictures, of Stranger Than Fiction, Juno, and The Strangers, eventually won and is producing with Rogen and Goldberg. No director has been chosen yet. Mandate's Nathan Kahane praises Rogen's hardwork, saying, "he's busy, but he's also unbelievably focused on his business… I've never seen anyone turn around material faster or notes or whatever. He's good." The story revolves around two guys who, with the end the world unfolding and the planet invaded by monsters, are ready to kill each other after being cooped up together for too long.
Remarkably I had never heard of this short until today. But if it's as good as the trailer looks and if it delivers the same hilarity as Superbad or Pineapple Express, two other movies penned by Rogen and Goldberg, then it should kick ass! They better put together one hell of a hilarious story that actually goes somewhere though. Plus I'm amazed that Judd Apatow is not involved in this even as a producer, because he's typically the key to success with comedies nowadays. Either way, this still could be good. Check out the trailer for the short below as well and let us know what you think.