FIRST LOOK

Seth Rogen's Green Hornet Hype Begins With a Logo

by
June 23, 2008
Source: Official Website

Seth Rogen's Green Hornet

For all those of you who thought it just wouldn't happen, here's some proof that it is... and that it's going to be big. Sony has officially debuted the first teaser logo for Seth Rogen's adaptation of The Green Hornet. The film doesn't even come out until 2010 and hasn't even really started pre-production and they've already launched a logo and a website. Sony must be really pushing this film as the next big thing. And from the sounds of it, it may actually be pretty incredible. But I'll hold out until we actually get some footage or see some photos, because I'm still not fully convinced that Rogen can pull of The Green Hornet.

The logo comes from Sony's newly launched teaser website located right here.

Green Hornet

A couple of weeks back, Rogen updated SuperHeroHype on details regarding the film. Rogen explains that "the version of the script is ultimately written as a very intense action movie" that will be in the PG-13 range, adding that his goal with The Green Hornet is "to show people action that they haven't quite seen before." Everyone's biggest concerns seem to be that the film will be too much of a comedy, but Rogen explains. "It's a very intense action movie and the relationship between Green Hornet and Kato, a lot of comedy comes from that." If you're still not convinced that this might turn out good, listen to the quick backstory behind Rogen and writing partner Evan Goldberg's idea to adapt The Green Hornet.

"For years Evan and I have been toying with this notion of a movie that explores the hero / sidekick relationship and what is a hero without a sidekick and what is a sidekick without a hero. It's actually a dynamic that applies to many real life situations--a lot of working dynamics, a lot of bosses and their underlinings. We always thought that was kind of a funny dynamic and a funny relationship and no movies really did that except Batman & Robin. No movies did that well."

The Green Hornet started as a radio serial in the 1930's before being turned into a comic book, film and TV series by the 1960s. The TV show was notable for the presence of Bruce Lee as sidekick Kato, a kung fu expert with a killer car. Rogen and Goldberg haven't found a director yet, but are working on finding the right one. I'm actually leaning towards the positive side (as always) on this one, mainly because I really think Seth Rogen is a great guy, so let's hope they can pull it off. Has anything Rogen said or has this new logo changed your mind about The Green Hornet?

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  • http://Spill.com Kent
    I spoke with Kevin Smith about his work on this film about 2 years ago right after he left the project and the reason he left is that he felt he didn't know enough about action, and that's coming from an accomplished director and comic book writer (his runs are some of the best i've read even on books I don't care about). If a guy who has written comic books doesn't think he can do this what makes Seth Rogan think he can? I don't care how much he action he thinks he's putting in the screenplay... I just don't want to see him do it. I want an older actor who can bring some gravitas to the character. Also come on... this movie is going to end up being a comedy... Everyone is saying Stephen Chow is in the running for Kato and if he really is and ends up getting the part how is this movie not going to be 100% comedy?
  • http://cinexcellence.com Cinexcellence
    Haha. Excellent.
  • Garrett.king
    FUCK! There's enough bad news today without Rogens tainted bullshit version of The Green Hornet being officially and completely fucked. ROGEN IS A NO TALENT HACK AND DESERVES NO FUCKING MOVIE, ESPECIALLY ONE THAT NEEDS TO BE MAINTAINED. sonovabitch..
  • greg
    SETH ROGEN is... When did this guy become such a huge star that he could top line a logo/title like that? Plus it's so incredibly corny when you use "is". Was iron Man presented as Robert Downey Jr is - Iron Man? No - because it's corny. Never thought I'd say this about my favorite property that has been in development hell for years, but let's hope for major trouble on this one - like an act of god that destroys every digital and hard copy of the script!
  • nick
    It's funny that both Rogen and Smith are brought up in this discussion. As for Rogen being a no talent hack; Apparently Smith (remember, accomplished writer/director here) was won over by Rogen, hence his involvement in Zack & Miri, which will no doubt be Smith's biggest film in terms of box office to date. Mark my words people.
  • Garrett.king
    I may've spouted off too early in that one. I do know that Rogen is involved with Smith in Zack and Miri make a porno. and the teaser trailer I saw made me laugh. so, again I state, that he's a no talent hack until he's given a good director. NOT SEEING THE GREEN HORNET IF SETH ROGEN IS IN IT, END OF STORY.
  • http://www.williammize.com William Mize
    Pass. Next!
  • Why?
    "It's a very intense action movie and the relationship between Green Hornet and Kato, a lot of comedy comes from that." Is the direct quote. You left out the part that says a lot of comedy comes from that. Now how is this not a comedy when he says that it will be a comedy. Very intense action does not exclude comedy! This is what people are questioning and are concerned about. The paying public does not want to see a comedy of this character. We have all seen Rush Hour and it was fine we don't need to see it again with The Green Hornet as the subject.
  • http://www.moviemake-out.com Gordon
    Why?, "the paying public" doesn't give a fuck about The Green Hornet, any more than they give a fuck about Starky & Hutch or any other forgotten TV show. Doing this as a comedy could work if (1) they cast someone amazing as Kato, and (2) they have a competent director. Anybody can WRITE action, for God's sake: "They fight." That's a twenty minute action spectacular right there, under the right fight choreographer. Stephen Chow would be the ideal Kato for a comedy take on the Green Hornet, obviously... but would he do it?
  • Why?
    Ultimately it IS the paying public who will make or break this film. The studio is only interested in making money and if the "paying public" is unwilling to support the film financially then it will flop miserably. Plus how are you going to sell liscense for merchandise to the film? I can just see it now a 10 year old boy playing in the park with his Green Hornet action figure his well meaning mom bought for him getting teased by the other kids for having lame toys from a lame film. Who would buy stuff for a lame film? Remember its all about the money.
  • Chad D
    You guys are all on meth.. Seth Rogan is GENIUS I, for one, am VERY psyched for this movie. Comics + Seth Rogan = two of my favorite things. And p.s. of COURSE this is going to be a comedy. Rogan isn't dismissing that idea whatsoever. I think think he can and will do an excellent job combining Action and Comedy. Think about Pineapple Express... If you're not stoked for that gem, why be into cinema at all? I'm sure Apatow will have a pretty good combo in that one. So yes, I am excited. I will be there opening night.
  • http://movieguyreviews4u.blogspot.com Ryan
    Ugh.
  • mike
    i didnt read all the haters comments cuz i didnt want to but! this movie will rock!!! anything that seth rogen makes is gold!
  • avoidz
    The TV show had its 1960's coolness, and Bruce Lee. The scenes in Dragon: The Bruce Lee Story (1993) were cool, too. But a Seth Rogen version? F**k me, what's the world coming to.
  • Jorge Leiner
    Two things: a) If this movie is gonna be funny, well, I don't think it's a good idea... b) If the movie is gonna be serious, it's gonna be a FREAKIN' DISASTER!! Seth Rogen kicking asses... yeah, right...
  • Tim "Cloverfield"
    NO....Lame....WEAK.....Rogen....YUCK!
  • HornetSting
    This isn't a comedy role. The Green Hornet is not a superhero and never was intentionally campy despite the 60's series seeming campy in retrospect. This is classic pulp detective type action material with a pinch of thriller and a dash of drama. Period. It started in radio in the 30's and is to be regarded as a classic and important part of entertainment history. It shouldn't be made a mockery of. There is plenty of untapped comedy material out there that fits nicely into the category of "Hero Comedy". The Blue Falcon, Plasticman, The Greatest American Hero, Inch High Private Eye... a laundry list of titles that could easily be brought to the big screen without screwing with a classic like the Green Hornet. It just isn't necessary. The Green Hornet deserves a proper reintroduction not a slap in the face for nearly 70 years of service and inspiration. Show some respect. Click the link below to see what the hornet could be. http://www.lefrelonvert-court.com/index.php?page=ghlarge
  • Why?
    Lets look at some facts that have been overlooked or pushed under the rug by SOOO many here and in Hollywood. 1. The character predated Batman and the ONLY tie in was in 1966 when the same producer for the TV show did the TV Green Hornet. 2. The Character is not a superhero, he has no super powers, no super villains, he is at best a masked crime fighter. Really he is no different than any TV/Film crime fighter except he happens to have a secret identity. 3. The Character did not come from the comic world; comics only explored their version of the story after the radio show was already established. The later 90's Comic series further explored an alternate universe of the Green Hornet world. Not too uncommon for the comic world but not congruent with the characters true origins and world. 4. The character is a hard driving young (33) successful businessman who is dedicated to fight crime in his community and wherever it occurs. NOT a lazy billionaire playboy that is pure recent media hype. 5. He is seen as a criminal in the criminal world so law enforcement is always after him. The criminals hate him because they fear him, Kato, and the Black Beauty. 6. The Green Hornet is a brilliant strategist and foils his foes in a well played out mental chess game (SEE Jason Borne or James Bond) Kato assists in strategy, weapons development and construction and muscle when needed. 5. The Green Hornet is fully capable in hand-to-hand combat in most every situation. He has a totally different style than Kato. He is in top physical condition. 6. Kato is fully competent in any situation of combat. He is so confident that his attitude comes across as smug. But make no mistake he takes crime fighting and combat very seriously. It would be a very rare occurrence if he were bested in hand-to-hand combat. 7. The TV series was canceled because the producer was not allotted enough TV time to further develop the character. ABC only allowed 30m and Dozier insisted on 60m for the second season. ABC refused so dozier canceled the series. 8. Production costs were out of control on Batman (A Huge hit) and budgets were getting tight so this was also a factor in sidelining the Green Hornet. 9. Keaton worked as Batman because he has shown he an actor that has depth and intensity. It makes no difference that he was in a comedic role prior. He is/was capable of VERY serious roles and can be very dark, which is needed for the Dark Knight. Same goes for Robin Williams as Joker, Riddler. He has proven himself in serious roles and can also be a believable villain and can also be very dark. Seth?? 10. The Green Hornet does not exist in the DC or Marvel universe. 11. Seth has in the past said this will be a comedy then said it will be an action film just like Pineapple Express (due out this fall), so who knows what he/they will decide on. The were able to hold the elements together for Spider-man, Fantastic Four, Elektra, Daredevil, Hulk, Iron Man, X-Men, Batman, Superman, Punisher, Blade so why not do the same for the Green Hornet? The Hornet is more like a Jason Borne, or a James Bond without the MI5-CIA connection. Hard fighting, mental strategy game, interesting gadget technology. Anything less that what the character is or was created to be is just a slap in the face to all of fandom and aficionados of the genre. People do not want something different they want something familiar but updated to take advantage of the wonderful film technology we have today. Look for inspiring films to model off of like: 1. Ronin 2. Blade (especially the first 10 minutes) 3. The Professional (especially the first 10 minutes) 4. Casino Royal (especially the first 10 minutes) 5. The Usual Suspects 6. Smokin Aces (the plot twist) 7. The Bourne films
  • Juanita
    Seth is going to be AMAZING as the Green Hornet I Cannot wait to see it! Going to be an epic movie. Sad it doesn't come out until 2010:(
  • Christopher Dean
    1.) DANIEL K. BERNHARDT (BLOODSPORT: 2,3,&4) & JET LI (TOO MUCH TO LIST) WOULD MAKE A KICK ASS GREEN HORNET & KATO MOVIE!! 2.) STEVEN SEGAL (AKIDO MASTER WITH A LONG LIST OF MOVIES & CREDENTIALS) & JET LI (TOO MUCH TO LIST) WOULD ALSO MAKE A KICKASS GREEN HORNET & KATO MOVIE!! 3.) JEAN CLAUDE VAN DAMME (BLOODSPORT, UNIVERSAL SOLDIER, STREET FIGHTER, & MORE...) & JET LI (TOO MUCH TO LIST) WOULD MAKE A KICKASS GREEN HORNET & KATO MOVIE!! 4.) SHOULD NOT BE CONSIDERED AN OPTION, BUT SETH ROGEN & STEPHEN CHOW, "I DON'T THINK SO TIM" (HOME IMPROVEMENT TV SHOW AL BORLAND QUOTE). I HEARD SYLVESTOR STALLONE AND OTHER ACTION STARS INCLUDING JET LI ARE MAKING A 90 MINUTE MOVIE CALLED THE EXPENDABLES! THIS IS SO COOOOOOOOOOL!! ALL I CAN SAY IS, PLEASE DO NOT RELEASE THE FLOP OF THE GREEN HORNET 2010 (HOLLYWOODS' LATEST EMBARRASMENT) WITHOUT THE OFFICIAL WORLDWIDE MARTIAL ARTS CLUB OF ACTION HEROES KICKASS STAMP OF FAN APPROVAL!! WARNING: ANY VIOLATION OF THIS RULE COULD RESULT IN A LARGE BUILDING OF EMPTY MOVIE THEATER SEATS WITH AN EVERLASTING SOUND OF BORED B MOVIE ADDICTED CRICKETS... THANK YOU VERY MUCH!!
  • Christopher Dean
    ANOTHER SUPER BAD HOLLYWOOD TRIBUTE TO THE LEGENDARY KING OF THE MARTIAL ARTS, BRUCE LEE (AKA: KATO IN THE 1960'S GREEN HORNET STARRING VAN WILLIAMS)! CONSIDER THIS ANOTHER HOLLYWIERD MOMENT IN THE CASE OF THE "SIGN OF THE TIMES"!!
  • deltron
    all you fanboy homo's get a fuckin life...who fucking cares if greenhornet isnt accurate...ya everyone has to do it your way..fuckin stupid..if you dont like it dont fuckin see it...like we need another crappy serious crime fighter movie...seth rogen is funny and so is stephen chow..its entertainment you fuckin retards...
  • Grenn Hornet purest
    Ok I totally agree with Why? deltron and those who think like him, must be a tard and too young to understand real quality. Sure Seth has his place but , I dont know.. I grew up with the 1966 seriies and have followed every other piece of work regarding the Green Hornet. I don't want to see a comedy, mayby 10 percent can be but c;mon.. anyone who knows the Green Hornet will agree.. None the less I will wait and see but if Seth does not get in shape and atcs like many of his charators it willl be a disapointment.. this will be intersting..

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