COOL STUFF

Sundance Marketing: Where in the World Is Osama Bin Laden?

by Alex Billington
January 19, 2008
Source: Film School Rejects

Some of the coolest marketing I've seen at Sundance this year is for Morgan Spurlock's documentary Where in the World Is Osama Bin Laden?. We first mentioned this in Alex's Picks and Peeks for Sundance, and it has since become one of the most buzzed about films at the fest. It doesn't actually premiere until Monday, but people are wondering whether Morgan Spurlock really found Osama Bin Laden, and if not, just what exactly he did find in the documentary. Two very cool marketing items have appeared on the streets of Park City for Where in the World Is Osama Bin Laden?, one a great looking poster, the other an actual milk carton.

These first few photos come courtesy of Film School Rejects, so send some love their way!

They were handing these things out like candy all over. And coincidentally, inside was a bag of M&Ms! Score!

A great poster for the film has appeared on bulletin boards around Main Street as well (via SlashFilm). Indiana Jones fans may recognize that it mimics the Raiders of the Lost Ark poster.

Filmmaker Morgan Spurlock (Super Size Me) explores every nook and cranny of the Middle East on a quest to find the world's most wanted man. The Weinstein Company will be releasing this film at some point in 2008.

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Explore tags: Cool Stuff, Hype, Indies, Sundance 08