Sunday Discussion: Is There Too Much Hysterical Hype for The Dark Knight?
by Alex Billington
July 13, 2008
It's nearly here - only five days left - The Dark Knight. As excited as you may be, and as promising as the movie looks, there's always a possibility that it might not be a masterpiece… We've got another Spider-Man 3 on our hands, where the marketing has been so phenomenal and the buzz so extraordinary, that expectations have exceeded levels that could reasonably be reached. Or so that's what I'm worried about. I've seen The Dark Knight and I can officially say that it surpassed all of my expectations, but by making that statement, I immediately just set everyone else's expectations even higher. It's the dilemma of a journalist who cares about the experience's of his readers. And I'm wondering if anyone out there is worried about setting too high of expectations? Or are you just ready to be blown away?
Everyone I know who has seen the movie has loved it. There are a few people I know who thought it was fantastic, but not perfect. There are others, like myself, who believe it's nearly flawless, a comic book movie masterpiece that is sure to win Heath Leger an Oscar. But the more we talk about it and the more that the hype increases as the we count down the minutes, the bigger the chance it has to disappoint. Writing that just made me cringe, because I really can't see The Dark Knight disappointing anyone since it literally is a masterpiece. However, it's inevitable that someone out there won't like it at all. In fact, the first negative review already showed up online (and I'll address that specifically in a separate article). The buzz for this movie is through the roof - every last person is probably more excited than they've ever been.
Although I know by writing this, hardly anyone is going to say that it won't live up to their expectations, it's still a legitimate concern. In fact, I'm concerned because I love this movie so much and it's always depressing to see the mainstream public not accept it as I have. I've already mentioned this before, regarding the marketing, and suggesting to: Stop Watching Dark Knight Footage. That's the most I can in an attempt to save your experience and after that, I just cross my fingers and hope that I wasn't wrong. Luckily all of my journalist friends are pretty much in agreement with my feelings on the film, including even Kevin Smith, and that makes me confident that I don't have much to worry about.
With less than a week left, it comes down to controlling your own excitement and anticipation. Will enough people do this? Or is The Dark Knight destined for the same disappointing reaction as Spider-Man 3? Nope, it's definitely not! This movie is going to melt the minds of so many unsuspecting fans, that I'm already calling it a revolution. The reason is that Warner Brothers (and Christopher Nolan) have done such a great job marketing it, that no one's expectations are too high. Why do I say this? Well, I can't tell you, because it would spoil so much of the movie. But what I can say is that no one knows what they're in for. No one knows how incredible this movie is until you sit down and soak all 160 minutes up. I can ask if there is too much hysterical hype, but I already know the answer. And you will too on July 18th.