The Dark Knight is Already Poised to Shatter Records!
by Alex Billington
June 27, 2008
We're completely in the thick of the summer movie season now and excitement for numerous upcoming films is starting to boil over. You might remember a rather interesting article I wrote last weekend titled: The Financial Success of The Dark Knight. In it, I discussed the potential for The Dark Knight's incredible financial success and in turn started a heated discussion in the comments about how much money The Dark Knight might end up making. An e-mail hit my inbox today with some rather exciting news. "As of June 27th, Dark Knight has sold eight times as many tickets on MovieTickets.com as Spider-Man 3 at the same point in the sales cycle -- 21 days from the film's official release." Yes, this movie is going to be big, very big. It's already poised to shatter records and we've still got 21 more days.
The e-mail came from MovieTickets.com's public relations representative and is completely accurate. Let me remind you that Spider-Man 3 currently holds the world record for the biggest opening weekend at $151 million in three days. The Dark Knight has already surpassed ticket sales of Spider-Man 3 at 21 days in advance - that is a strong indication that this movie is easily going to shatter records. Add in this news from SlashFilm as well: Fandango reports that midnight showings on their site are already selling out. I haven't felt this confident in how big the opening weekend of a film will be since 300 changed Hollywood forever with its record-breaking March opening weekend.
Now I won't exactly claim that I think The Dark Knight is going to beat Spider-Man 3, per se, but I have a feeling it will break some records. Passing Spidey's three day weekend total is going to be tough. Even Pirates of the Caribbean: Dead Man's Chest, at $135 million, didn't even come that close. Everyone seems to be under the impression that the dark, anti-family nature of the film and it's 150-minute running time are going to hurt its box office. Guess what? They won't. And this information right here is early proof. Get ready for one hell of an incredible July. Everyone who has doubted the potential for The Dark Knight is going to be shocked to see the film shatter all of their perceptions of how the Hollywood system works. That's how big and how powerful The Dark Knight truly is!