The Dark Knight Selling All The Way Through 6AM!
by Alex Billington
July 9, 2008
Recent reports from tickets website Fandango.com have noted that various movie theaters across the country are adding 3AM and 6AM showings of The Dark Knight because it's already selling out so quickly. Didn't I tell everyone to watch out? They report that there are over 1500 showings between midnight at 6AM across the country. Although most of the 3AM and 6AM shows aren't going to sell out, this definitely means The Dark Knight is barreling towards breaking some big records next weekend. I knew this was coming, but for those who didn't, now is your chance to really get a feel for how big The Dark Knight is going to be. This already tops off the previous announcement that Dark Knight had sold eight times as many tickets as Spider-Man 3 at that time. Excited yet?
Before this news gets blown out of proportion, just because 3AM and 6AM shows have been added, they're probably not going to sell out. It's just a question of money: can the theater sell enough tickets to make enough money to cover the staff needed to man the place throughout the night. I remember Spider-Man 2 had 24 hour opening days, where they would run the film non-stop from midnight to midnight (and a friend of mine went to every single showing). This just means The Dark Knight is going to have a huge opening weekend - but we already knew that right? This is my favorite statistic from Fandango's reports: 38% say that they intend to take off a few hours or the entire day from work on Friday as a result of seeing the movie the night before. The Dark Knight is going to have one hell of an epic opening weekend.