VIRAL NEWS

The Dark Knight Viral: Operation Slipknot

by Alex Billington
April 23, 2008

We've all been waiting patiently for the next phase of The Dark Knight's viral marketing game - and here it is. If you were caught previously by Lt. Jim Gordon on the acmesecuritysystems.com website, you have been receiving e-mails from Gordon now that you're working for him. Today the Gotham Police Department's Major Crimes Unit launched Operation Slipknot - gpdmcu.com/operationslipknot/. Information was included on the page to complete the task of capturing corrupt police officers. The way this was done is people would need to call the hotel concierge desk of the Gotham Intercontinental Hotel and convince them that they were that person and needed the package to be sent to them.

You can head over to the Operation Slipknot website and see headshots of all of the corrupt police officers that Gordon is trying to arrest. From there you can visit the Gotham Intercontinental Hotel website at GothamIntercontinentalHotel.com. The concierge phone number is listed at the bottom and you can try calling in and convincing them that you are that particular person. If you read the "Intel" tab on the Slipknot site, it will give you info on how to come up with the reference number for each person.

Gotham Police Major Crimes Unit, in cooperation with the GPD Internal Affairs Division, needs you to help track down numerous offenders that are fugitives from justice. Interestingly, we've tracked all of these individuals to the same last known location: Gotham Intercontinental Hotel. But we don't know where they've gone from there.

Call the hotel and convince the concierge to ship you a certain package that's been sent there for each fugitive. Use the provided intel and whatever means you can to convince him that you're the intended recipient, your travel plans have changed, and he needs to send the package to you. Once received, you should have all you need to fill in the blanks as to that fugitive's location.

We will add details about additional fugitives as they become available. Time is of the essence, as we have only a short time before the trail runs cold. Your cooperation in this operation will go a long way. Good luck.

If you succeed, the attendant will take down your address and overnight ship you a package. This has only been running since Wednesday morning, so no one has received a package yet. However the "Submit" tab asks that you submit the following information once you have received a package:

If you have received a package, enter any pertinent intel on your subject here: the confirmation # of their ticket, the last name of the alias they're traveling under, and the city they're flying to. If everything checks out, we'll forward it so that appropriate action can be taken.

From the sounds of it, this is a care package that includes plane tickets, fake passports, and so on. We can only guess what will happen next once Gordon has apprehended all of the corrupt police officers listed. Unfortunately this isn't exactly the fastest part of the viral marketing campaign so we'll have to wait to bring you any news that hits tomorrow once people start receiving their packages.

We don't know where this leads, as now at least 28 people are waiting for packages to arrive via overnight shipping tomorrow. With the new trailer on the verge of being debuted, we can guess this game is eventually leading to that - but only time will tell! We'll keep you updated right here.

Filed under Hype, Viral

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