The Dark Knight's For Your Consideration Ads in Variety
by Alex Billington
November 22, 2008
With the Oscar season in full swing, not only do we get to see a barrage of high quality dramatic films, but we get to see "For Your Consideration" ads like these. Warner Brothers bought the entire cover of Variety earlier this week to try and push The Dark Knight for Oscar consideration. In addition to the cover, they ran two more full page ads in the trade mag, one for Heath Ledger specifically, the other pushing The Dark Knight for Best Picture. Tomorrow I'm writing an article on the actual possibility that it might win some Oscars, so we'll save that discussion for then. In the meantime, check out these ads from Variety.
Warner Brothers has also launched an Oscar website: warnerbros2008.com. You can find complete information, scripts, soundtracks, and more for both The Dark Knight and Gran Torino, if you're interested, given there's not much more we haven't already seen. Click either photo below to see a larger version.
The first thing to notice is that Warner Brothers is pushing Heath Ledger for Best Supporting Actor - exactly as I predicted they would. For a while, fans were arguing that Ledger was not a supporting actor, but rather one of the main actors. With the likes of Mickey Rourke, Sean Penn, Brad Pitt, and Benicio Del Toro in the running for Best Actor, it's a smarter move on their part to push Ledger for Best Supporting Actor - he's much more likely to posthumously win there. Secondly, I'm very excited to see them pushing The Dark Knight so much for Best Picture - but I'll save my complete thoughts on all of that for tomorrow!