The Joker's Defaced Dark Knight Trailer!
by Alex Billington
April 30, 2008
If you were following the Joker's trailer hunt on Monday for The Dark Knight viral, you may have heard that one winner in each of the 12 cities received an actual 35mm copy of the new trailer. Besides being a pretty damn nifty gift, given studios usually never let anyone keep any actual film prints, everyone was excited that it featured the awesome new trailer. Unfortunately we won't be able to see a high res version of that new trailer until Sunday, however something interesting was discovered on the reels - every last frame has been defaced by the Joker!
This was first discovered on the London print over at Chris Presswell's blog. You can check out his site, which features photographs of nearly every last frame. Apparently each frame was drawn on by hand (which seems like a LOT of work if they did this 12 times over) and most of it is the typical defacing we see on sites like TheHaHaHaTimes.com. Now the next step would be to actually play it in a projector - and thankfully some guys have done this!
The following video (courtesy of byte19 on SHH) is a taped projection of the Chicago reel - check it out. No one knows whether there is any secret code yet, but goons are currently search for new clues as we speak!
We don't know what the next part of the viral marketing game will be, but we do know that the new trailer will officially be out on Sunday. As always, we'll be following this viral game as it progresses and will always keep everyone updated on the latest happenings. If you don't care to continue to follow it, then please ignore our updates! I'm excited to see what happens next, because it keeps getting better and better…