Official Poster for The Wackness Debuts - Really?
Are you kidding me? This is the official poster for The Wackness that is supposed to stand up next to other heavy-hitting summer posters like this one and this one? While I'm sure Sony Pictures Classics is saying to themselves, any publicity is good publicity, this time they're going to get a mouthful. This is pitiful! They just took the original design from Sundance, which I wasn't very impressed with any way, and threw an ugly out-of-focus drawing in the background. We knew it from the start - this is going to be a disaster of a release all because Sony Pictures Classics does NOT know what to do with The Wackness!
I really want to try and help them market this better instead of just complain, but I'm at a loss of words this time! Take a look at the poster. Do you have ANY clue what Josh Peck and Ben Kingsley are doing?! If you're not familiar with the movie and haven't seen it, I bet you're completely lost. Are they really selling ices? Why? Good job selling the movie Sony! And the trailers have already been mediocre so far, too. This isn't off to a good start…
Thanks to Cinematical for debuting the poster! Please sound off with your thoughts below.
It's the summer of 1994, and the streets of New York are pulsing with hip-hop and wafting with the sweet aroma of marijuana--but change is in the air. The newly inaugurated mayor, Rudy Giuliani, is beginning to implement his anti-fun initiatives against "crimes" like noisy portable radios, graffiti and public drunkenness. Set against this backdrop, Luke Shapiro (Josh Peck) spends his last summer before college selling dope throughout New York City, trading it with his shrink (Ben Kingsley) for therapy, while crushing on his step-daughter (Olivia Thirlby). Famke Janssen, Mary Kate Olsen, and Method Man round out the cast in this edgy, bittersweet, and funny coming of age story.
The Wackness is both written and directed by up-and-coming filmmaker Jonathan Levine of All the Boys Love Mandy Lane previously. The film premiered at the Sundance Film Festival in January and was bought by Sony Pictures Classics. Go read my 9/10 review of the film to understand why it's so damn good. The Wackness hits theaters this summer on July 3rd - be there or be square!