Tucker Max's I Hope They Serve Beer in Hell Gets Cast
by Kevin Powers
July 9, 2008
If you haven't heard of Tucker Max, you soon will. Some (well, a lot, actually) probably remember him from his personal website TuckerMax.com, which featured the self-described asshole's alcohol-laden, scandalous escapades. A riveting and bawdy read, Max's short stories were turned into a book in 2006 entitled "I Hope They Serve Beer in Hell", which became a New York Times Best Seller three years in a row. It seemed inevitable that a movie of such titillating memoirs would follow. Hollywood Reporter brings us news that TV lesser-known Matt Czuchry ("Gilmore Girls", "Friday Night Lights") will play the indecent anthropologist in the Darko Entertainment production. Joining Czuchry as Max's friends are Jesse Bradford (who I only remember from Swimfan and Hackers) and "7th Heaven" alum Geoff Stults.
The plot for the film "follows [a] trip to a friend's bachelor party, where [Max] ensnares the groom in a lie that threatens the wedding, then abandons him to pursue further carnal knowledge. After being banned from the nuptials, Max attempts to get back into his friend's good graces." I get a distinct Wedding Crashers vibe, but that's probably just reflex. There's no word if the film's plot follows actual events of Max's life, but it's safe to say the particulars are certainly "inspired by." I Hope They Serve Beer in Hell is written by Max and first-timer Nils Parker, and directed by novice director, Bob Gosse.
I'm not sure what to think of the project just yet. Reading this kind of material is a much different experience than seeing it on screen. Adaptations like this have a high risk for cliche, such as dropping squarely into the romantic comedy category. Max's adventures are pretty brazen in their saltiness and completely unapologetic. I'll see how my opinion sharpens over time by watching the developments over at the film's official blog. However it turns out, I don't envy Czuchry. As you might have seen from Max's site, the first-time movie lead will have to play a guy that describes himself as follows:
"I get excessively drunk at inappropriate times, disregard social norms, indulge every whim, ignore the consequences of my actions, mock idiots and posers, sleep with more women than is safe or reasonable, and just generally act like a raging dickhead. But, I do contribute to humanity in one very important way. I share my adventures with the world."
For followers of Max, are you excited to see the movie coming down? For those who've never heard of the guy, does this movie hold any promise?