Twilight is Officially Getting a Sequel - Are You Worried?
I should have seen this coming had I been paying attention to the Twilight madness, which is bordering on an epic frenzy in anticipation of the film. Deadline Hollywood is telling us that Summit Entertainment has already lined up a sequel (presumably titled New Moon after the second book in the series), which actually surfaced as a rumor much earlier this year. This should really come as no surprise, considering Twilight has a following that is surprising (if not scary) to most. I'm certainly not cheering at this news, but not for the reason you might think. Twilight is certainly not my bag. Nevertheless, it's always a bit sad when you see a creative property hooked up to the corporate machine and bled dry. So while most fans will see this announcement of a sequel as the second-coming, I say you should be a bit worried. Here's why.
Obviously, all the "Twi-hards" and other classifications of fans of Meyer's books spell financial success for whomever can extend and market those properties. Summit is going to make a ton off of Twilight, no matter how good or bad it might be. As Deadline Hollywood points out, the film's soundtrack is already in the Top 5 Best-Selling Albums on Amazon and a calendar Borders placed on shelves sold out immediately. The fans are foaming at the mouth, and companies are all too willing to leverage that hunger. Be prepared for Twilight overkill come November. Following the film's release and almost assured box office success, I bet companies will line up in droves to get a piece of the Meyer's brand. Do fans really want to see the characters they adore on slurpee cups and kickballs? And let's not kid ourselves, the Twilight fans skew a bit younger and female, so I think it's safe to say the marketing channels there are nearly endless. Put simply, Meyer's and her books will become a veritable goldmine for the highest bidding companies.
Don't get me wrong, marketing and brand dilution runs rapid across the industry. But given the passion that underlines Meyer's fans, I have a sneaking suspicion that some may be turned off at what looks to be a thorough prostitution of the properties on the horizon. You know what they say about things that burn hot and fast. Of course, I could be totally wrong, and fans could open-wide just like a baby bird for all of this exposure. But if I loved a series and characters as much as these fans do, I'd be a tad perturbed to see those loves used in whatever way corporate America sees fit. So will Meyer's start to protect her creative? And while I'm sure you're excited, does the news of a sequel give you just a small sinking feeling?