Warner Brothers and DC Comics Getting Their Shit Together
by Kevin Powers
July 11, 2008
It looks like Marvel has officially scared Warner Bros. into action. With the success of Iron Man and The Incredible Hulk, and the possibilities on the horizon for a bridge-story with The Avengers (among other independent character films), the studio that is debuting The Dark Knight next week is presently meeting to formulate a strategic effort for its DC Comics film properties according to reports at Hollywood Reporter. As of late, DC projects haven't exactly progressed smoothly (e.g the continued uncertainty with Superman, the start-and-stop with Justice League) and Warner Bros. has little to show at the upcoming Comic-Con, save for Watchmen. Since The Dark Knight is almost assured to be a monster success, the timing of this meeting couldn't be more perfect, or just under the gun. If Warner Bros. and DC can properly leverage the Batman sequel, Marvel might have something to finally worry about.
After all, DC Comics does have Batman, Superman and Wonder Woman, who can easily contend with the awareness of Spider-Man, Hulk and Iron Man, Warner Bros. just has to do these characters justice. They're already off to a solid start with the winged one. Superman needs some real help if it's to rise to a competitive level, so it's no wonder that the studio is rumored to want a reboot of the franchise, replacing director Bryan Singer. As for Wonder Woman, the news on that has moved at a glacial pace. The studio also has films on The Flash and Green Lantern in the works, and the prospect of one on Green Arrow is intriguing, but those pose little threat to Marvel's upcoming projects, some of which are Iron Man 2, Thor, Captain America, The Avengers, and maybe a sequel to The Incredible Hulk. Not to mention, Marvel has fan favorite Jon Favreau and the promising Louis Leterrier as directors.
The companies had little to report from the high-level meetings, except for the following: "We're constantly looking at how best to exploit the DC Comics characters and properties. DC is an incredibly valuable asset to Warner Bros. and plays an important role across the entire studio by providing development and franchise opportunities for all media, including films, television, home entertainment, animation, consumer products, video games and digital platforms." Standard PR bullsh*t. I think it's safe to say that most fans are screaming to themselves, "It's about time!!" So what do you think? It's not only a question of who has the better characters, but who can actually execute on them. Marvel seems to have a more solid strategy in place already, so can Warner Brothers and DC Comics catch up?