Yet Another Darker Hancock TV Spot
by Alex Billington
June 10, 2008
I thought it was just about the perfect time to feature some new Hancock footage. Unfortunately there hasn't been a new trailer since the last one we saw in April, but there is a new TV spot! Finally Sony has dropped some of the more light and humorous elements of their marketing in favor of the darker and much more intense side. And that's what I'm liking the most about this. With more of this marketing, Hancock may end up being a huge success on July 4th and could turn out to be a lot better than we were expecting. Additionally, the film was officially rated PG-13 for some intense sequences of sci-fi action and violence and language. And can someone please tell me what the heck is up with all the tornadoes?!
If anyone is looking for some proof that I am human, just take Hancock as an example. I went from absolutely despising the film to absolutely loving it and now I can't wait to see it. That's remarkable.
Watch the new TV spot for Hancock:
Hancock is directed by Peter Berg, of The Rundown, Friday Night Lights, and The Kingdom previously. The film's script was originally written by Vincent Ngo and later revised by over four different writers, including John August, Vince Gilligan, Akiva Goldsman, and Peter Berg himself. Hancock arrives in theaters on July 2nd this summer - Will Smith's 4th of July weekend spot.