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One Very Flowery Poster for Sacha Baron Cohen's Bruno!
April 24, 2009
by Alex Billington
Universal has just debuted the official poster for Sacha Baron Cohen's Bruno and it's just about the most disturbing poster you'll ever see. Obviously, that's exactly what they're going for, but wow, this is even just hard to look at. Everyone I know around the US is buzzing about Bruno. I've heard some great things from test screenings - mainly that it really is so much more ridiculous than Borat. I can't wait to see the reactions to this poster once it gets put up in theaters. I'm sure there are going to be a lot of double-takes and I'm sure there may even be some protests. Did anyone seriously think Sacha Baron Cohen could pull this off twice?
Bruno is directed by Larry Charles, of Borat, Bill Maher's Religulous, and "Curb Your Enthusiasm" previously. The character was created by Sacha Baron Cohen, the comedic mastermind behind Borat, Signor Adolfo Pirelli in Sweeney Todd, and, of course, "Da Ali G Show". Cohen and his cohort Dan Mazer are credited for the majority of the writing in this. After the huge success of Borat, Cohen sold the distribution rights for Bruno to Universal for a reported $42 million and began production last year, prey on more unaware Americans and other idiots. Universal will debut Bruno in theaters everywhere on July 10th.
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Reader Feedback - 26 Comments »
1
I don't understand what's disturbing about this poster.
Brian on Apr 24, 2009
2
3
I'm appalled
Scott McHenry on Apr 24, 2009
4
Great poster, i love it! Sacha doesn't care what people will think of this film, he just does it and i think thats great. He's one of the funniest actors in the world and he wil certainly pull it off again! I'm looking forward to this film. It will be hilarious!
Jack on Apr 24, 2009
5
Sacha is the shit………………
Hope they cut down on the penis shots this time……
SHANEDAV on Apr 24, 2009
6
it looks like an american apparel ad
real talk on Apr 24, 2009
7
DEFINITELY not what I was expecting to see as the poster for this film…
I can't wait! The trailer was great, though it definitely felt like they were holding back the best stuff for the movie (which is uncommon for most comedies).
Andrew on Apr 24, 2009
8
what ever floats you're boat…
xerxex on Apr 24, 2009
9
Disturbing? You mean hilarious! 
SillySil on Apr 24, 2009
10
hahahah that's the best tagline ever.
The poster reminds me of yes man
teyhtr on Apr 24, 2009
11
This should be the campaign for Abercrombie & Fitch!
Leo on Apr 24, 2009
12
I work on an oilrig full of macho men, so in the event of being ridiculed over lunch…I quickly and quietly moved my laptop toward the wall… so nobody would see the 'disturbing' poster that would unfold.
Gee you talk some crap Alex, it's a tame as poster.
It's great too for the record.
Hercie on Apr 24, 2009
13
#1: The fact that is so heavily Photoshopped, lol. I like the tagline but hate the poster.
Nikhil Hariharan on Apr 24, 2009
14
Seriously, though, could you sound any more homophobic? Is this really so disturbing that you find it hard to look at? The poster for Bruno is worse than all 5 Saw posters, with teeth on strings and face masks and severed heads? Furthermore, how is he looking at you? He's not licking his lips or putting a dick in his mouth. Heaven forbid someone look at Billington with a straight face.
DCompose on Apr 24, 2009
16
lmao
werdnafaz on Apr 25, 2009
18
No….please no. Some of us don't like this guy.
Tim "Cloverfield" on Apr 25, 2009
19
Hahaha…this is a freaking hilarious poster. Very Freudian how you found it disturbing, Alex. Does it make you feel funny, turned on? Just kidding! I think it's funny how it's going to elicit so many of those reactions though. It'll show who's really secure in their sexuality.
LINKFX on Apr 25, 2009
20
I love those shorts! what a joker
Conrad on Apr 25, 2009
21
The more publicity i see for this movie the less i want to see it. Stick with voiceovers sasha, your act is also so 2006.
Salber on Cinema on Apr 25, 2009
22
I love the poster and you sound like a homophobe. Get over it. No guy dressed like that will ever look at you that way. Your just not that interesting…or attractive. So don't worry, it will never happen.
Barby on Apr 25, 2009
23
Shrudder, shrudder, shrudder, shrudder.
Ajax on Apr 25, 2009
24
Hmm yeah, tread carefully with this one Billington 
Mister_Bubbles on Apr 26, 2009
25
the picture is hillarious… this is going for the squirm in your seat humor… this is not meant to be sensitive to the gay populace… Sasha might be controversial and what not … but that does not take away from his comic genius… i still havent been able to watch borat in one sitting … its just tooo much… and i dont expect anything different from bruno… but i think this is going to be hillarious…
i dont find the picture disgusting… a little unusual YES… but by no means disgusting… it would be disgusting if he had hairy legs 
or there was a naked fat man around… go Sasha go…
think abt it… Sasha… its a Fierce name
viral on Apr 26, 2009
26
<..>
How is this poster disturbing?
I can only see this be disturbing for homophobes who call gay people fags and are always afraid of surprise buttsex.
I just think it's funny.
Maybe it's because I am a woman and don't feel threatened by men with shaved legs in reeeally short pants.
Plus, this is by far nicer to look at than the very hairy Borat wearing a banana hammock. >.<
SuicidalOptimist on Apr 27, 2009