- Sam Raimi Wants to 'Get Back to the Basics' on Spider-Man 4 (111 Comments)
- Must Watch: Teaser Trailer for A Nightmare on Elm Street! (109 Comments)
- Must Watch: Intense Trailer for Mel Gibson's Edge of Darkness (81 Comments)
- Must Watch: Second Official Trailer for Lee Daniels' Precious (78 Comments)
- Check These Out: High Res New Na'vi Photos from Avatar! (77 Comments)
- Paul Blart Director Steve Carr Hired for the Short Circuit Remake (Oct 27, 2009)
- Hitman's Xavier Gens Set to Direct Action Thriller 'The Fallout' (Oct 27, 2009)
- Bruckheimer & Straczynski Adapting 2K's Shattered Union (Oct 27, 2009)
- Steve Carell on Par for Rick Reilly Golf Comedy 'Missing Links' (Oct 26, 2009)
- Jason Reitman Calls Edgar Wright's Scott Pilgrim 'Matrix for Love' (Oct 26, 2009)
- Matt Damon & Josh Brolin Joining the Coen Brothers' True Grit (Oct 26, 2009)
- Ricky Gervais to Host the 67th Annual Golden Globe Awards (Oct 26, 2009)
- Woody Allen's New Film Titled 'You Will Meet A Tall Dark Stranger' (Oct 26, 2009)
| Inglourious Basterds | 10/10 |
| It Might Get Loud | 9/10 |
| Inglourious Basterds | 8.5/10 |
| Star Trek | 9/10 |
| Monsters vs Aliens | 5/10 |
RealD Promises Designer 3D Glasses Will Be Ready by Avatar
September 18, 2009
Source: Variety
by Alex Billington
While there are many complaints about 3D, one I hear often is about how uncomfortable the glasses are. If you see a 3D movie with RealD technology, they usually hand out disposable cheap plastic 3D glasses that are pretty ugly. For a long time, companies like RealD and 3D advocates like Jeffrey Katzenberg have been pushing for custom designer 3D glasses that you buy and keep on you and bring every time you go see a 3D movie would be coming soon. At the on-going 3D Entertainment Summit, RealD founder Michael Lewis finally said that designer glasses will be available "in certain outlets" before Avatar opens in December.
The statement was made at a presentation at the 3D Entertainment Summit because Fox Sports chairman David Hill explained that, "I have two teenaged girls, and they don't want to go on dates looking like they're going to do some spot welding." Um, okay, I guess? Either way, Lewis said that various designer glasses will be available in certain outlets as designed by Gucci and other manufacturers. Prescription glasses are on the way some time later as well as toddler-sized glasses. MarketSaw reported back in 2008 that other glasses might be coming from Ray Ban and Wayfarer as well, so you might have your pick, if you want a pair.
This is all good and dandy if you're still a fan of 3D. But unfortunately, as far as I know, these glasses will only work in RealD theaters. And right now if I'm going to see a movie in 3D, I'm going to see it in IMAX 3D. Will these designer 3D glasses work in IMAX? That's the next big question. And of course if they've got the RealD logo slapped on them somewhere, IMAX won't want to join in on all the fun. But that's one of the big industry problems with 3D. There are at least three competing brands (RealD, Dolby, IMAX) and until we have uniformity across the entire marketplace, consumers won't be quick to accept 3D as the new norm.
Of course there's still the problem that Katzenberg wants to continue charging more and more for 3D movies. So on top of spending some hard-earned cash on designer glasses, you may start paying double the ticket price to even just see the movie in 3D. I thought this was supposed to be the future? Not a way for Hollywood to just make more money. If it's really supposed to be like sound or color, then maybe the ticket price should stay the same until every movie is offered in 3D as well. Anyway, I'm curious to see how many of these glasses are sold. Will you be buying a pair? Would they make you go see 3D movies more often?
•  |
Related Articles
- » David Cronenberg's Eastern Promises Poster + New Photos
- » First Trailer for Cronenberg's Eastern Promises
- » Will You Be Able to Watch Nearly 3 Hours of Avatar in 3D?
- » First Televised 3-D Movie Trailer to Air During the Superbowl
- » The Weekly Moviegoer - Fanning the Fading Fad of 3D
- » Check This Out: Cloverfield Monster's Design Progression
Reader Feedback - 21 Comments »
1
why can't this gimmick just die already! And I really don't want to wear glasses that make images go "pop" and if "3-D" is the new way these "designer" glasses should be free of costs.
xerxex on Sep 18, 2009
2
After Avatar I think 3D will become more popular and will evolve into something more than a gimmick. If that's the case, then I might look into the prescription glasses. Wearing regular glasses behind the bulky plastic 3D glasses for 2-3 hours is pretty uncomfortable. If they're outrageously priced, then forget it. I won't pay $200 for glasses that I'll wear on occasion. I know the IMAX by my house charges you extra for their 3D glasses, so personal glasses may pay themselves off in the long run.
Rorschach90 on Sep 18, 2009
3
please keep u2 the fuck away from this site
Sumit on Sep 18, 2009
4
hahahaha #3 is hilarious!
ha1rball on Sep 18, 2009
5
Please keep Sumit the F*ck away from this sight as well.
Alex on Sep 18, 2009
6
I've seen one 3D movie so far… and I was not that impressed. Now I will go see Avatar in 3D just because James Cameron directing should not be missed
And if I may point out… they may call it 3D but until its all around you, its not 3D… wake me when they make a projector like the holodeck
Janny on Sep 18, 2009
7
this guy the creator of designer 3D glasses is a greedy a-hole, I'm not paying anymore than I have to, to see a film on the silver screen, he can suck it, 3D should just up and die, granted I'll see Avatar in IMAX because that is really the only one I can trust. But as for all converting to 3-D count me way, way, way out.
xerxex on Sep 18, 2009
8
Great… just what we needed: for a gimmick to turn into a fashion statement. I'm already counting the days until I see videos on YouTube of kids doing that "jerk" dance while wearing 3D glasses. Ugh
Alfredo on Sep 19, 2009
9
Just fuck off with the glasses and 3D already. If I go to see a movie I dont want to wear anything and pay extra for some gimmick. There was a reason why 3D died in the 80s and no super new technology will help it.
Shige on Sep 19, 2009
10
Hell yeah #3!!! lol
This is stupid and Alex, has common sense finally hit? "I thought this was supposed to be the future? Not a way for Hollywood to just make more money." You're so sickly naive man. This is the stupid thing. It's not like they charge you for the glasses and if they do, can I have a discount when I go see a movie ’cause I brought my own glasses?
The glasses aren't uncomfortable, it's watching the movie that's uncomfortable after awhile.
Tra la la la la di da on Sep 19, 2009
11
untill all the 3D provider use a universal standard RealD,Dolby,IMAX, it will be like HD, or Blueray witch is the better. untill one pair of 3D glasses are avilable to be able to watch all 3D Brand's it's just another Rip off and Gimmick, the film industrie should get togeather and sort out a standard for the glasses so the Film fan's don't need wads of cash and all kind's of different pair's of glasse's.
Allen Reeve on Sep 19, 2009
12
I agree that it is often a gimmick. However I've seen some movies lately in 3D and those not in 3D that were also available in 3D. Some of it is gimmicky. Some of it is very much emersion. Overall, if it does in fact enhance the experience, I'm for movies made in 3D, as long as they stay available in 2D.
maybe if the glasses were 30 or 40 bucks I might consider them with a decent stream of 3D. Though 3D glasses over normal ones are almost always annoying…
dave13 on Sep 19, 2009
13
fuck that. movies cost enough already. unless the glasses somehow make the writing and acting better in a movie, who gives?
mossy on Sep 19, 2009
14
What's the point of fucking buying a pair of designer 3d glasses when NOBODY is gonna see you wear them in a darkly lit theatre? Who's the idiot that comes up with this stuff?
teyhtr on Sep 19, 2009
15
I couldn't care less what the glasses I am wearing in a theater along with hundreds of others look like.
Who gives a fuck!? It's pretty dark anyways, and people around me are proooobably more concerned with what is happening on the screen in front of them than with the glasses on my nose.
I don't go to the movies to make a fucking fashion statement.
This is just retarded.
I pity everyone who feels the need to purchase a pair of these glasses. You got bigger problems than 3D movies, guys.
SuicidalOptimist on Sep 19, 2009
16
The only way I could possibly see this as being useful is for a person like me who wears Buddy Holly type glasses that make wearing the Real D glasses VERY uncomfortable. Prescription 3D glasses would be a god send, but I'd only pay for them if the 3D was GREAT and didn't give me a god dang headache.
Kail on Sep 19, 2009
17
No Alex, you silly goose. Do some research once in a while. IMAX is a projection technology while RealD, Dolby and X-pand are 3D technologies. All three 3D solutions are equally viable for IMAX theaters. So yes, if the film running in the IMAX theater is shown using RealD technology, those RealD designer glasses will work just fine.
Wottock Hunt on Sep 19, 2009
18
#14 is making the only point that needs to be made
well 14 and #3… cause fuck U2
DoomCanoe on Sep 19, 2009
19
Amen to #14 and #15, this is some fucked up shit. All the materialistic fuckers that will buy this shit already and only live in Hollywood anyway, so let them only sell the shit there and cater to those assholes. Fuck 3D, and grats #3 for saying that early on in the post so we can all rip on how much U2 sucks balls. Thats prolly Hollywoods marketing tool to sell this crap, is to use U2 to sell their ideals about how great these glasses are so everyone needs to go out and buy a pair: because we all know how much U2 is capable of persuading people to see it their way….LOL….(there political ideals that is)….pfff losers
Fubar on Sep 20, 2009
20
I was just mentioning this to my friend that attended the Avatar preview with me. I can't wait until I can get my own pair of 3D glasses. The ones at the theater were spotty like they went through the dishwasher I had in my first apartment. Besides that they fit like crap. I am into home theater quite heavily as well, so investing in a nice comfortable pair of my OWN glasses I can actually take care of sounds fantastic to me. Count me in!
Andrew on Sep 20, 2009
21
I just saw Cloudy with a Chance of Meatballs in 3D with my 7 year old Nephew. I know the extra price is a bit much when you don't even get to keep the 3D glasses, but during the movie, the 3D really did make it better. Honestly though, for those who are wanting designer 3D glasses, unless they're more comfortable over regular glasses, then what is the point? You are in a theater with the lights preferably completely off (If I can see light out of the corners of my eyes that is not coming from the movie itself, I get annoyed.) . You're not supposed to walk out the door in them anyway.
April on Oct 27, 2009