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Must See: Awesome Interactive Trailer Application for Avatar

November 24, 2009
Source: Official Website
by Alex Billington

Avatar

This is actually pretty damn cool. Fox has launched an interactive trailer for James Cameron's Avatar using some impressive new technology. The "trailer" is a desktop application which you must install that runs using Adobe Air. Head over to avatarmovie.com/air to download it. Not only does it feature the trailer we've all seen before, but it has over 10 new featurettes that pop up at various points in the trailer while you're watching. Sort of like the special features on a Blu-Ray but all before the movie even comes out. Fox is doing some heavy last-minute pushing on Avatar and this is one of the coolest things they've done.

Avatar Interactive Trailer

Vulture thinks this interactive trailer app "will change everything." It's getting a lot of buzz around the web for being a pretty unique use of new technology, especially for a movie set in the future. But do you agree?

Avatar is both written and directed by Oscar winning visionary filmmaker James Cameron, of Piranha II, The Terminator, Aliens, The Abyss, Terminator 2: Judgment Day, True Lies, and Titanic previously. He has been developing the technology to make this movie for the last 10 years. 20th Century Fox is bringing James Cameron's Avatar to both IMAX and regular theaters in 3D around the world on December 18th.

Discover More: Cool Stuff, Hype, Worth Watching

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Reader Feedback - 15 Comments »

1

greatt

msb on Nov 24, 2009

2

virus it is

Madnezz344 on Nov 24, 2009

3

THIS IS GREAT.

-Peter- on Nov 24, 2009

4

that was a waste of a download…would have been more efficient to send us to a website. boring as hell. TRON LEGACY

esophus on Nov 24, 2009

5

This doesn't seem to WORK.

Nishit Mohan Singh on Nov 24, 2009

6

This movie will not surpass Twilight New Moon's opening weekend box office numbers. Thats right, you hear it here first!

It will fail in JCs and FOXs opening weekend expectations. $80MIL weekend numbers at best.

GP Productions on Nov 24, 2009

7

@#6:you may be right,but remember,his last 3 films never had a huge opening weekend.his films have shown to have some of the strongest legs in the business.t2 just made 31 mill its first weekend and ended up with 200 mill domestically and 500 mill worldwide,and that was way back in 1991.true lies in 1994,just did the same 25 mill opening weekend and 146 mill total.(those 2 films were rated R),and titanic just 28 mill opening weekend and a total of 600 mill.what im trying to say is even if avatar does not have a huge opening weekend will end up making tons of money.well that is just my humble opinion.

judas on Nov 24, 2009

8

#2 - It's no virus! I promise you, I've installed it myself, nothing bad happen! :)

#4 - Ha, it's just a cool little app. Wouldn't it be neat if every trailer had this kind of interactivity?

Alex Billington on Nov 25, 2009

9

I'm getting close to the edge of being overloaded by Avatar hype all around. Overloaded and sick of it.

Ralph on Nov 25, 2009

10

Geez, enough already!

Sam on Nov 25, 2009

11

I don't want a trailer with built in buffering.

Tomb on Nov 25, 2009

12

F U C K AdobeAir.

Worst piece of shit I've ever had on my PC. If the update fails, it won't shut up and bugs the crap out of you until you uninstall that vile demon.

David Banner on Nov 25, 2009

13

This could be call interactive back in 1998, but not todays standards.

Experience is pretty much is like watching Avatar Movie in cinemas and getting interrupted by small avatar trailers. Sorry, but No..

Sylv on Nov 25, 2009

14

I love it.

Ambient on Nov 26, 2009

15

OKay-ish
I still don't like Avatar, seriously can't understand all the hype JUST because it's from a famous director.

gabs on Nov 27, 2009

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