Avatar Day is August 21st - 15 Minutes in Theaters for Free! Updated!
by Alex Billington
July 23, 2009
At the very highly anticipated presentation for James Cameron's Avatar this afternoon at Comic-Con, the master filmmaker himself announced an unprecedented marketing campaign unlike anything you've ever seen before - which is just like what you'll see on the screen that very day. On August 21st, Fox will take over "as many" IMAX 3D and digital 3D theaters as they can and screen 15 minutes from Avatar for free to whoever wants to see it. He's been waiting to show the world what this looks like and this is the perfect way to introduce everyone to Pandora. Having just seen footage, I can assure you, you won't want to miss this!
For those who were lucky enough to get into Hall H today in San Diego, they were treated to roughly 25 minutes of select scenes from Avatar. It started out with an introduction to Sam Worthington as Jake and then an introduction to what we'll be seeing for the remainder of the movie - his Avatar body. The bodies are actual biological beings and Jake's mind becomes a part of theirs and he, essentially, becomes this animal. These Na'vi are 10 foot tall creatures who are a pale blue color yet glow at night. This is the kind of footage you'll see on August 21st and this is the truly only way to get immersed into Cameron's amazing new world.
Update: Fox posted a full press release regarding this announcement and included a few more details. The official trailer will also arrive (online) on August 21st as part of this big promotion. "The worldwide trailer launch will be presented in all formats, including IMAX 3-D, IMAX 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available online. The extended (15 minute) look at Avatar will unspool only on August 21 – and only in 3-D – in select theaters and IMAX. Details on locations and reserving tickets for this extraordinary and unprecedented experience will be announced soon." Stay tuned for more updates!