Avatar Launches its Own Unimpressive New Viral Website
"You are not in Kansas anymore. You are on Pandora, ladies and gentleman." Just listen to Col. Quaritch, he'll keep you safe on Pandora. I was first sent a link to this new viral site last week but was so unimpressed, I decided not to mention it until it got some more content. Given its a slow news day today, everyone else is picking it up as news today, so I thought why not finally mention it. The site is located at AVTR.com and is all about becoming "a part of the program." The viral AVTR site is self-described as "your daily source of the latest information about the Resource Development Administration's AVTR Program." Read on for more.
There are a few ways to join the AVTR program - mainly via Twitter or Facebook. However, there are a few problems. First off, it's sponsored by Coke Zero, which makes it more of a marketing gimmick than a true viral. Secondly, there's just nothing there, nothing to do on the site yet. It seems to be all about the invasion program (the "bad guys" in the film) and it has concept art and other images regarding their deployment on Pandora. There are "Images of Pandora" along the side that you can click to get a closer look. There's also a blog on the main site talking about working on Pandora and a Twitter stream along the side and so on.
The site looks like it's supposed to be a sort of viral site designed to look like its a part of the "real" AVTR program. But it's pretty unimpressive and too commercial (with that Coke Zero sponsorship). It's worth checking out, but it's really not that good so far (hopefully that changes). Their was a huge potential for a viral for Avatar, but at this point I fear it's too late, since it hits theaters in only three more months. We'll keep you updated on any major changes to AVTR.com, but check it out and let us know if you find anything.