Believe It - Universal is Making a Where's Waldo Movie
by Alex Billington
June 1, 2009
Universal, who has milked Hasbro for every last board game and action figure movie they can, is now turning it's attention to Where's Waldo?. The studio has picked up the movie rights to the popular children's books series from Classic Media with the aim of making a live-action family movie. No word on a writer or director yet, only a producer - Chris Meledandri. A previous iteration of Where's Waldo? was in development at Paramount and Nickelodeon, where John Schultz was attached to direct a script that had been worked on by writers Adam Rifkin, Adam Cooper and Bill Collage. You know what, this could work.
For those of you who just can't imagine a Where's Waldo? movie, here's the concept that they came up with when the project was in development at Paramount. Waldo, now 30, ends up traveling through time after accidentally activating a malfunctioning travel machine. Pretty simple, in a whimsical Bedtime Stories kind of way, but you know what, it could make for a good kid's movie. I haven't picked up a Waldo book in forever, so it's obviously meant for that age range. But then again, maybe I'm being overly optimistic, as this is the same studio that's also making Monopoly, Stretch Armstrong, Candyland, and Battleship movies.