Bubble Gum's Bazooka Joe Headed to the Big Screen?!
by Alex Billington
May 22, 2009
You can't be serious? THR has officially announced that Michael Eisner (former Disney CEO before Dick Cook) is developing an adaptation of Bazooka Joe, the comic strip that comes with Bazooka bubble gum. Eisner has hired new college graduate and first-time writer Mark Hammer to write the script. Bazooka Joe has been a comic strip used to advertise the gum since the 1950s. The very young-looking Joe, who wears an eye patch for reasons never explained, has child-friendly misadventures, and is sometimes joined by a host of friends. Somehow I can't believe this makes for a good adaptation, but believe it or not it's happening.
In 2007, Eisner purchased the trading card company Topps, which owns the gum and comic, and is why Eisner is developing this movie. I don't have much to say about this, besides the obvious complaints about Hollywood running out of ideas. I mean, Eisner is just doing the smart thing and using a familiar brand name to sell his movie. I guarantee that the Bazooka Joe comic strip does not have enough of a story behind it to be too inspirational, so I'm sure they're going to beef it up and turn it into a big, bad, action adventure movie about Bazooka Joe. Does that make a difference? Not really. It's still worth complaining about.