Check This Out: Dr. Manhattan Appears Over River Thames
by Alex Billington
March 5, 2009
As part of a final extravagant promotion for Watchmen, a gigantic 100 ft. tall Dr. Manhattan was project over the River Thames in London last night. This dramatic, one-off spectacle was created using the world's biggest water screen projector. The screen, moored especially for this occasion in the middle of the Thames between the London Eye and The Shell Building, created an enormous vertical screen of water on which Watchmen footage was projected in order to showcase Dr. Manhattan's translucent and shimmering form in dramatic and gigantic effect. I'm a sucker for unique one-off promotions and this was pretty cool.
It's kind of funny that Dr. Manhattan (as in, New York City) appeared up in London. Why not do something like this in New York, too? Anyway, I love these kind of elaborate promotions. Sure it may cost a whole lot of money and didn't get that much exposure, but it was fun and it was unique, and I'm a supporter of marketing that is both fun and unique. Plus at this point, I don't think I need to tell anyone that Watchmen hits theaters tomorrow. I'm sure everyone in England knows, too, because that's where Alan Moore lives, so it's not like they're not familiar with the graphic novel. Anyway, bravo to Paramount for this publicity stunt.