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Check This Out: Transformers 2 Luxor Hotel Advertisement

by Alex Billington
June 22, 2009

Tonight's the big night. Transformers: Revenge of the Fallen will premiere in thousands of theaters at midnight across the country. If you haven't been to LA, you probably haven't ever seen entire buildings turned into billboards. There is some crazy advertising out here - and obviously it spreads to other big cities like Las Vegas. TLAMB (via SlashFilm) has posted a few photos of the iconic Luxor Hotel in Vegas wrapped with a giant Optimus Prime. The best part is what it looks like at night lit up (see below). Not to be geeky, but beyond the eyes, the glowing pyramid has multiple meanings, too (once you see the movie).

Don't forget that Transformers: Revenge of the Fallen has at least three full scenes shot in IMAX!

Transformers: Revenge of the Fallen is again directed by action film superstar Michael Bay of Bad Boys, The Rock, Armageddon, Pearl Harbor, The Island, and Transformers previously. The story and screenplay for the sequel was written by Transformers writers Alex Kurtzman and Roberto Orci as well as Ehren Kruger (The Ring, The Brothers Grimm, Blood and Chocolate). Paramount is unleashing Transformers: Revenge of the Fallen in both IMAX and regular theaters on June 24th this summer. We'll be there!

Filed under Cool Stuff, Hype, Photos

From around the web:

teyhtr

B'Dass
ebbie

I live in Vegas and that Transformer promo has been up for a while. Vegas casinos have turned into giant billboards the last few years. It kinda sucks, actually. This promo, however, is the sole exception.
Kaiser

Transformers 2 is not out in the US yet?? How strange, I saw it last weekend on general release (in the UK). This looks cool
Steiner

I have seen the film here in the UK, and although I am a real fan I must say I was slightly disappointed, the film was about 20 minutes too long and still felt rushed at times. The action scenes or set pieces while amazing to watch were too long and just more of the same over and over. I would give it a 6.5 out of 10.
joe

yeah i have to agree, it was too long. First hour was good and the movie hit its peak in the forest fighting scene. Too many robot's just for the sake of having them in it. Should have just stuck with megatron having a revenge mission instead of the rubbish fallen. Story was weak and slow moving at times. In saying that was still enjoyable but should have been much better.
Felix

I do wonder why it got released in UK before "the rest of the world". Going to see it tomorrow (first day of release in Sweden).
Ken Masters

Hey Micheal Bay, Your film sucks hard ass. You and McG should lock yourselves in a room and contemplate different jobs. You sorry piece of shit ruining a great franchise. Sorry I cant do better since Im not a director. But you should take some heed to what critics say sometimes.
Allen Reeve

i saw it on fri 19th in u.k its a blast just Enjoy the film its escapeism dont analise the film for witch part was best or not.. its typicle Micheal Bay not mutch story but plenty of Explosion wise cracking diolog a few laughs plenty of SFX Best film ive seen all year just pour Entertainment.
http://img142.imageshack.us/img142/4120/sppunx06oa5.jpg Crapola

Aw jizzbomb on ma Optimus Prime pyjamas! Just kidding. Michael Bay must have a really small penis. Like really small. This robo-porn is worse than fat men driving sportscars.
Bob Sanders

Wasn't the Luxor the major set piece of that Trasnformers 2 treatment that was leaked a while back? Does this lend to its legitimacy?
Moviegimp

New Transformers viral site http://www.sectorseven.org put in the password Deceptibot to access it. Not all that much there yet, some weird videos and stuff. Possibly theme packs and screen savers, zip files so I didn't bother with them yet, could be some other stuff too. Oh and if you happened to get a copy of the Transformers comic adaptation, got one free at theater last week, you know that Leo from therealeffingdeal.com is Sam's roommate in college. That site might get some stuff closer related to the movie too. What is there already is pretty crazy and fun though. Last, Oliva Munn from Attack of the Show is going to be in Iron Man 2. Didn't see that mentioned on main page.
don gabo

YEAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!
moldybread

USA Today reviewed Trans 2...got a 1 1/2 star rating and without using profanity called it steaming lump of sh*t....
snickers

Critic-proof movie.
George

Transformers 2 was so bad, the worst movie of the year. A great grinding garbage disposal of a movie, Transformers: Revenge of the Fallen isn't so much a narrative film as a cacophonous series of explosions intermittently interrupted by needless dialogue. Call me old fashioned, but I like a little side story and character to go along with my order of big, loud special effects.