COOL STUFF

Check This Out: Watchmen Nite Owl Dark Roast Coffee

by Alex Billington
February 18, 2009

You need to actually see this to believe it! No, it's not viral marketing, believe it or not, this is actual Watchmen coffee created by the Organic Coffee Cartel that's owned by photographer Clay Enos (who took the photos in the Watchmen: Portraits book). The OCC is selling only one run of 10,000 cans of Veidt Enterprise's Nite Owl Dark Roast, a 100% organic specialty coffee. "Making an imaginary coffee into something real seemed like a fitting and fun way to honor the multi-layered world of Watchmen. And having a majority of profits go to charity seems a little like something Adrian Veidt would do," says Enos.

"It's a small moment in the film Watchmen - Dan and Laurie save a group from a tenement fire. Once inside the Owl Ship, the survivors are offered what else? Coffee. Among all that hardware, there's an airplane-style coffee maker. And Veidt Enterprise's Nite Owl Dark Roast is the imaginary brand of coffee they brew. What better name for the quintessential caffeinated beverage when served in the context of nocturnal crime-fighting?" Sweet glorious goodness! Even if you don't like coffee but are a huge Watchmen fan, this is a must buy, because it's a rare collectible in its own right. I'm ordering a few cans for myself right now!

Too make this an even sweeter deal, the OCC is sponsoring a contest for one lucky customer to win two tickets to the Los Angeles premiere and after-party for Watchmen on March 3rd. All you need to do is order one can before February 25th and you'll be entered in the contest. "Zack Snyder and the other filmmakers got behind the coffee idea early on and suggested the contest to me. I am so excited by the idea of making someone's day not just with great coffee but with an opportunity to be a part of the celebration for the highly anticipated film." Do it! And enjoy your special Nite Owl Dark Roast coffee!

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