Comic-Con: Take a Look Inside of Flynn's Arcade, Circa 1982
by Alex Billington
July 27, 2009
One of the highlights of Comic-Con this year is easily the Flynn's Arcade viral for Tron Legacy. Without a doubt, the greatest viral marketing stunt at Comic-Con, which is quite an achievement. I stopped by Flynn's Arcade for a second time on Saturday night, where the line extended around the block, to snap a few better photos of what the atmosphere and insides of this highly secretive and special place looked like. Everyone I talked to who stepped foot in here came out with a huge smile on their face. Many said it took them back to their childhood. And of course, it ended with a very exciting look at what's to come in the future. Read on!
Every last arcade machine in Flynn's was playable, including Tron and multiple Space Paranoids machines. It was roughly a 15-minute coordinated "show" where after around 7 or 8 minutes of playtime in the arcade, a Journey song would blast on the speakers, and the lights would flicker. The wall behind the Tron machine would flip open revealing a secret passageway that lead to the lightcycle seen at the end. And if that's not enough, every last person who came in, walked out with their own Flynn's Arcade t-shirt to take home. This is the kind of viral marketing that gets people talking and that most will never forget. Bravo Disney and 42!