Disney Releasing The Princess and the Frog Limited in November First!
by Alex Billington
March 10, 2009
Well, this is a bit odd. Disney is releasing their upcoming hand drawn animated movie, The Princess and the Frog, in only New York and Los Angeles on November 25th, Thanksgiving week. Following that initial debut, they'll open it wide in theaters across the country on December 11th. While I could criticize this decision, it's actually very smart, for multiple reasons, and I think Disney will have a big hit on their hands, even though they don't know it. See, I think they're actually very worried about the success of The Princess and the Frog, because it is hand drawn animation and they think no one wants to see that.
But oh are they wrong! Why is this so smart? Well, first off, I'm sure crowds in New York and Los Angeles will want to see it and will flock in droves at Thanksgiving. Thus it'll get quite a bit of early buzz that'll spread around the country before it opens a few weeks later on December 11th. At that point, it has much less of a chance of failing, because I'm sure it'll show through Christmas, which is the perfect time of the year for a classic Disney hand drawn animated movie to play. Of course they'll be going up against Fox's Alvin and the Chipmunks: The Squeakuel, but I'm sure it'll perform fine, especially with early buzz.
The Princess and the Frog will also have to compete with Robert Zemeckis' A Christmas Carol, which is not only in IMAX and in 3D, but opens on November 6th, a few weeks earlier. Additionally, they'll be up against James Cameron's Avatar on December 18th, which if all goes as planned, will have secured the teenage male demographic. Now you might start to see why Disney is a bit worried. Especially when they're not so sure if a hand drawn animated movie will still be appreciated by audiences living in a computer age. However, I've got a good feeling The Princess and the Frog will be a big hit, as long as they market it well. Good luck!